tag:blogger.com,1999:blog-624019041215778892024-03-13T04:43:24.522-07:00IPM WestNews and Information from the Western Integrated Pest Management Center.Unknownnoreply@blogger.comBlogger82125tag:blogger.com,1999:blog-62401904121577889.post-49639650304813981472024-02-01T13:55:00.000-08:002024-02-02T14:24:29.666-08:00Reframing the Concept of Pests: Pests are Thieves<div class="separator" style="clear: both;"><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0in;">by Steve Elliott<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0in;">Western IPM Center<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">The gap between what the non-farming public thinks about pests and what farmers know about pests is a mile wide.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">For those working in the public integrated pest management enterprise, that was one of the key findings of a social science research effort designed to create greater public understanding of agriculture in America. Called the Farming and Food Narrative Project, the effort took a deep dive into what experts know about farming and what the public thinks it knows about agriculture. It looked at the prisms through which the public views farming and developed reframing strategies designed to bridge those gaps when communicating to the public about agriculture. (<a href="https://www.farmingandfoodnarrative.org" target="_blank">Learn more about the Farming and Food Narrative Project</a>)<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">And one big issue illuminated by the project is the difference between the way non-farming people see pests and the way farmers see them.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">And it makes perfect sense. Most Americans experience pests in a fundamentally different way than farmers do, and recognizing those differences may help us talk about pests and pest management in a more productive way. <o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">At least, as the communicator for the Western IPM Center, that’s what I’m thinking and trying.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">For individuals, pests are a usually an icky, inconvenient nuisance with occasional but limited economic impact. They’re like a stone-chipped windshield – likely to happen eventually, annoying and more expensive than you want, but never a fundamental financial threat. No one is going to dock my paycheck 30 percent if I get ants in my dog food.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">Farmers have a completely different relationship with pests.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">For farmers, pests are a predictable, inevitable and inescapable existential threat. Growers literally bet the farm on their ability to manage insects, diseases, weeds, nematodes and vertebrate pests – and all their possible combinations, vectors and interactions – successfully and economically over the long term.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">And ag journalists and university communicators don’t explain that well. Too often we assume our audiences understand why pests are a problem and don’t explain their impact at all. Or we use phrases like crop damage or yield losses, which don’t clearly spell out the real economic costs those terms imply. And, if we do talk about the costs of pest control and pest damage, we usually put it in terms of growers’ profits which doesn’t connect to consumers and creates a them-vs.-us dynamic.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">So, using the reframing principles employed by the Farming and Food Narrative Project, I’m exploring a new way of talking about pests that connects individuals’ and growers’ economic experiences:<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><b>Pests are thieves. Pests steal.</b><o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">When pests destroy crops in the field, they’re stealing from farmers and consumers alike –<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">and from all the field workers, truck drivers, processors, wholesales and grocers in between. Pests make food less available and more expensive for all of us and we all share that economic loss. We’re all stolen from.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">Casting pests in this light creates a common enemy for growers and consumers, connecting our interests. It gives communicators an opening to talk about the diversity and complexity of agricultural pests and the need for diverse and effective and evolving pest-management tactics equal to the challenge. By showing pests are a shared problem, it invests everyone in supporting solutions. <o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">By talking about pests as thieves, it also creates an opportunity to explain integrated pest management in a more productive way. The food narrative project found the general public thinks of pest control only as chemical pesticides, which is like thinking of theft control only as incarceration. But people do understand there is a lot that can be done to prevent theft and that planning, deterrence and monitoring up front can reduce the need for apprehension and incarceration after the fact.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">IPM, then, is pest-theft prevention – deterring, avoiding and monitoring pests to reduce the need for biological, mechanical or chemical suppression. Thinking about it as a description to introduces people to the concept, we could try something like this:<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p></div><blockquote style="border: medium; margin: 0px 0px 0px 40px; padding: 0px;"><div class="separator" style="clear: both; font-size: 14.85px;"><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in; text-align: left;"><i>Integrated pest management is the science of pest prevention, monitoring and ecologically conscious control of harmful insects, plant diseases, weeds and other crop-stealing organisms.</i></p></div></blockquote><div class="separator" style="clear: both; font-size: 14.85px;"><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">Or, more simply:<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;">Pests are thieves and IPM is the science of preventing thieving pests. <o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: medium; margin: 0in;"><o:p> </o:p></p><span face="Calibri, sans-serif" style="font-size: 12pt;"><b>What do you think? Reply in the comments or email me directly at sfelliott@ucanr.edu.</b></span><span style="font-size: medium;"></span></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-62401904121577889.post-61918090473091101752023-01-23T13:46:00.001-08:002023-01-27T13:41:32.853-08:00Supercharge Your Proposal Writing<p></p><div class="separator" style="clear: both; text-align: left;"><span style="font-family: helvetica;">by Steve Elliott</span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: helvetica;">Western IPM Center</span></div><span style="font-family: helvetica;"><br />There's a powerful way to become a better grant writer and maximize your chances of successful submissions. In video-game parlance, we'd call it a cheat code and it's simple:</span><p></p><div style="text-align: left;"><span style="font-family: helvetica;">Review other people’s grants.</span></div><p><span style="font-family: helvetica;">I recently served as a reviewer for another agency’s grant program and was reminded just how valuable that process is in preparing anyone to write better grants. Not only do you see what works and what doesn’t as a reader, you hear it from other reviewers in the discussions and scoring that follows. </span></p><p><span style="font-family: helvetica;">Based on that recent experience, here are some general (and a few specific) thoughts and suggestions that may be helpful.</span></p><p><span style="font-family: helvetica;"><b>Review proposals out of your area of expertise</b>. There are a lot of U.S. Department of Agriculture programs that need reviewers, as well as local community foundations and city or county program that solicit competitive grants and need reviewers. When you’re reading proposals in areas you are not an expert in, you quickly see the difference between proposals that explain problems and proposed interventions clearly and those that are muddled or assume reviewers are steeped in the minutia of their field. As a proposal writer, assume that your readers don’t know you, don’t know your previous work, and don’t know anything about the problem you’re trying to address. </span></p><p><span style="font-family: helvetica;"><b>Minimize – or better yet, eliminate – the use of acronyms</b>. I’ve been pushing this particular communication tip for the 10 years I’ve been in the integrated pest management world, so it was quite rewarding to be on a panel where other reviewers independently called out a proposal for the annoyingly unnecessary overuse of acronyms. Do not assume reviewers are familiar with your acronyms. Do not use multiple acronyms in the same sentence (Or paragraph. Or section. Or narrative.) Do not make readers flip back and forth trying to remember what XYZ stands for. Do not include an acronym key. Do not create six- or seven-letter acronyms. We communicate with words. Use them.</span></p><p><span style="font-family: helvetica;"><b>Involve end-users up front whenever possible.</b> One of the strengths of the Sustainable Agriculture Research and Education program is that it requires farmers or ranchers to be actively involved in all of its grants. While other programs may not mandate it, reviewers will have a much better sense that a new tool or activity will be meaningful to its eventual end-users if it’s clear they were involved with its conception or design.</span></p><p><span style="font-family: helvetica;"><b>Collect your own list of best practices from the proposals you and your fellow reviewers were impressed with.</b> If you found the formatting of a table or timeline exceptionally clear or helpful, make a note for your next proposal. If a font was particulary easy to read (or you encounter one that wasn’t), note that as well. Be inspired by organization, use of links or illustrations, length of the individual elements within a narrative. You’ll always write your own narrative, but that doesn’t mean you can’t adopt organizational, formatting or design elements that were particularly effective.</span></p><p><span style="font-family: helvetica;"><b>Invest thought, care and effort to diversity, both in your proposal and in the project.</b> It’s an area of need in our science and an area of focus for funders. If a grant competition asks about activities to increase diversity, equity, inclusion and accessibility, it’s not sufficient to explain what you’ve previously done or write how your program is “open to all.” Federal agriculture programs and Land-Grant Universities have been open to all for decades and still have diversity, equity and inclusion issues. We need to do better, and reviewers had no trouble distinguishing between proposals that took diversity and inclusion seriously and those that paid it lip service.</span></p><p><span style="font-family: helvetica;"><b>Enlist experts in your proposal design process and project, as appropriate.</b> For instance, if your project involves significant new communication activities – producing videos, launching social media campaigns or other broad public outreach – it’s worth engaging a communicator while designing your project and preparing the proposal. Universities and the Regional IPM Centers all have communicators you can consult with. </span></p><p><span style="font-family: helvetica;">A final word about communicators. Communicators focus on audience. We work to deliver the information our audiences need and that we want them to have. As a proposal writer, you are a communicator, providing information your audience needs to make funding recommendations. And the audience you’re communicating to is a tough one, tasked with critically reading, scoring, discussing and defending their evaluation of how well you delivered that information. </span></p><p><span style="font-family: helvetica;">Serve on some review panels and you’ll be better able to gather, organize, format and deliver the information your audience needs to score your proposal highly.</span></p><p></p>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-62401904121577889.post-16155892652590492852021-07-06T13:28:00.002-07:002021-07-06T13:28:25.284-07:00Putting the "I" Back into IPM: Integrating Practices, Disciplines and Viewpoints to Ensure that IPM's Benefits Reach Everyone<p></p><div class="separator" style="clear: both; text-align: right;"><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">Friends of the Western IPM Center,</span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2LTVtv0PHj0G5Io6HjzbSerw6NZpZbfBiuMLsBPSWrw5gQmnhSZHH88H8tCN104bEW5ghBipmW2FMfevNorRsiOtALIZpMCFkCO5mlT25E7ruk_sMHQd1rYuBpCrBGEzqEoWKYhIK9QQ/s2048/MEBHeadshot.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="2048" data-original-width="1328" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2LTVtv0PHj0G5Io6HjzbSerw6NZpZbfBiuMLsBPSWrw5gQmnhSZHH88H8tCN104bEW5ghBipmW2FMfevNorRsiOtALIZpMCFkCO5mlT25E7ruk_sMHQd1rYuBpCrBGEzqEoWKYhIK9QQ/s320/MEBHeadshot.png" /></a></div><br /><p></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">As we exit the COVID pandemic, I briefly reflect here on what the Center accomplished. The pivot we all made to adjust to pandemic conditions may not be temporary and how we do business may have changed. Strengthening our connection through virtual platforms and other technologies has been an important adaptation.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">The Center pivoted to hosting the IPM Hour for more than a year and this effort helped to support the IPM community in the West. As a Center we will continue to integrate lessons learned from the COVID pandemic and apply these lessons to strengthening the IPM network across the immense distances in the West.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">As the new Federal Administration settles in, the Center will play an important role in reaching out to educate and inform policy makers and regulators about the utility of integrated pest management. Integrated pest management was born from the idea that sustainable pest control must rely on multiple control tools. Reliance on a single management tool can lead to unintended consequences and disruption of important ecological services.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">But there are those that continue to voice the opinion that individual strategies or tactics will meet our conservation or sustainability goals and manage pests effectively. It is crucial for leaders and decision makers to realize that there are no quick fixes or shortcuts. Integrated pest management practitioners understand their systems and weigh the costs and benefits of different management tactics using all of the information available delivered to them by the state Extension services and other public and private agencies and companies. A one-size-fits-all solution doesn't exist, and each practitioner has to decide how to manage their system meeting economic, social, conservation, sustainability and other goals. The beauty of IPM is that it provides a framework so that all of the available tools are considered and integrated to arrive at smart, safe and sustainable pest management solutions.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">In this upcoming year, the Center will begin the process of reconnecting with all of the disciplines involved in pest management including weed science, plant pathology, entomology, animal science, forestry and others through in-person professional meetings and other venues. Through in-person and virtual meetings, and through scientific and non-scientific articles, the Center will continue to identify and document the IPM successes in the West. Through this continuing process of documenting successes, we will continue to showcase how IPM successes are widespread and how all of the different communities in the West benefit through the adoption of IPM principles.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">I also want to reiterate here the Center's commitment to diversity and inclusion. It is increasingly important that the Center hears from all stakeholders in the West who are affected by pests and pest management. We work with our Advisory and Steering Committees, state IPM coordinators, National IPM Coordinating Committee, Federal IPM Coordinating Committee and others to assure that we hear from as many communities and groups as possible as we identify pest management priorities in the West.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">But there are groups and communities that are under-represented and their voices have not been heard loudly enough. I will work with our current committees and stakeholder groups to identify and reach out to those groups and communities that are historically under-represented to assure they have the opportunity to voice their concerns and opinions related to pest management. By assuring that everyone has the opportunity to have a seat at the table, we will increase our chances of identifying all pest management priorities for the West and increase the likelihood that we can address those challenges.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">IPM has had significant success in the past and the IPM Centers have played an important role in that success. As director, I am fully committed to the success of the Center and integrated pest management efforts to identify and implement smart, safe and sustainable pest management practices in the West.</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><span style="font-family: verdana, geneva, sans-serif;">Thank you,</span></p><p style="color: #333333; font-family: "Trebuchet MS"; margin: 0px; padding: 0px; text-align: start;"><br /></p><div style="color: #333333; font-family: "Trebuchet MS"; text-align: start;"><p style="margin: 0px; padding: 0px;"><span style="color: #437880;"><span style="font-family: "comic sans ms", cursive;"><span style="font-size: large;">Matt Baur</span></span></span></p><p style="margin: 0px; padding: 0px;"><span style="font-family: verdana, geneva, sans-serif;">Director, Western IPM Center</span></p><p style="margin: 0px; padding: 0px;"><a data-cke-saved-href="mailto:mebaur@ucanr.edu" href="mailto:mebaur@ucanr.edu" style="color: rgb(247, 56, 168) !important;"><span style="color: black;"><span style="font-family: verdana, geneva, sans-serif;">mebaur@ucanr.edu</span></span></a></p></div></div><div style="text-align: right;"><br /></div> <p></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-49058435179845820502021-07-06T13:22:00.002-07:002021-07-06T13:22:32.370-07:00Western IPM Center Statement Submitted to NIFA<p><span style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt;">Integrated pest management, or IPM, is smart, safe and sustainable pest management. IPM is a science-based approach that promotes ecological services and integrates prevention, avoidance, monitoring and suppression for managing pest populations. The practice of IPM minimizes the reliance on pesticides that can harm human and environmental health. In this way, IPM protects all Americans from the harm inflicted by pests and pest management.</span></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"><o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">The Greek philosopher Heraclitus once said that the only thing that is constant in life is change. This statement is highly relevant to pest management.<o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"><br /></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">The scientific disciplines that develop pest management tools and programs must adapt to the changing needs and concerns of increasingly sophisticated stakeholders. Public investment in the development of integrated solutions to pest problems is essential for providing these stakeholders with effective alternatives that align with their personal goals including health, conservation, environmental stewardship, sustainability, economics, aesthetics, social justice and other goals. </p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"><br /></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">There are industries focused on pest management, but the private sector is focused on providing a limited range of products that align with a limited set of corporate goals. This sector is not able to provide all the solutions necessary for all of NIFA’s stakeholders and our nation’s needs. The work to develop these integrated solutions falls to organizations like Land Grant Colleges and Universities and funding agencies like NIFA.<o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"><br /></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">Pest challenges are also changing and evolving as pests become resistant to pesticides, arrive from overseas or follow changing crop or weather patterns into new areas. So our management of those pests must also adapt. Meeting the ever-changing challenges relies on multi-disciplinary teams to conduct the collaborative research necessary to address the new challenges. Integrated pest management is the connecting link around which these cross-discipline teams coalesce to tackle pest management problems. The Regional IPM Centers are a vital component of that link that connects researchers, educators and Extension personnel to help them develop and deliver these novel solutions to all NIFA stakeholders. IPM practitioners are kept informed of new pest management challenges and on new ways to address these challenges through the Centers’ communication efforts and Extension and education activities funded through NIFA.<span class="Apple-converted-space"> </span><o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"> <o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">Integrated Pest Management researchers, educators and Extension personnel have also adapted to the changes in the funding landscape. NIFA funding focused on IPM research and extension has been stagnant. So IPM researchers, educators and Extension personnel have sought funding through other NIFA programs such as OREI, SARE and AFRI. The IPM proposals to these other programs have been successful because IPM aligns with the goals of these programs. However, there is increasing concern that the core IPM funding programs needed to support the multi-disciplinary IPM teams may not be sufficient to address an increasing list of problems.<span class="Apple-converted-space"> </span><o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;"> <o:p></o:p></p><p class="MsoNormal" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in; text-size-adjust: auto;">America’s pest management challenges and societal changes require smart, safe and sustainable solutions. It is imperative that the Crop Protection and Pest Management program, a program dedicated to IPM development, be fully funded at a level that recognizes our growing challenges.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-71934015034182115722019-07-31T12:10:00.001-07:002019-07-31T12:11:19.568-07:00A Q&A with New Western IPM Center Director Amer Fayad<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpZ71_lkoY8z2zq5jS6LF726ONDtOBuqp9DwRv0u935x8Z9vest_mfkLEaD4KHugWHkA9AfF4BDZnyCbOZqqFjjJEOm6kmyC8FxKPFKMLFVuvBDnbx6rLxj2jff9qDeUYJzxCLD_5w5zc/s1600/Amer.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="276" data-original-width="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpZ71_lkoY8z2zq5jS6LF726ONDtOBuqp9DwRv0u935x8Z9vest_mfkLEaD4KHugWHkA9AfF4BDZnyCbOZqqFjjJEOm6kmyC8FxKPFKMLFVuvBDnbx6rLxj2jff9qDeUYJzxCLD_5w5zc/s1600/Amer.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">Dr. Amer Fayad</td></tr>
</tbody></table>
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<span style="font-family: "Trebuchet MS", sans-serif;">Dr. Amer Fayad joined the Western IPM Center in July as its new director, coming from the IPM Innovation Lab headquartered at Virginia Tech University. This introductory Q&A was recorded in Davis, California and has been minimally edited for clarity and length.</span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: Tell us a little about your background and education.<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> I have a B.S. in agriculture from the American
University of Beirut and I was very interested in crop protection so I did my
master’s in crop protection, specifically in plant pathology. For my research,
I worked on IPM for cucurbit viruses in Lebanon. I went on to do a Ph.D. at
Virginia Tech in plant pathology and a post-doc at the University of Florida in
citrus viruses.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">After that, I spent six years teaching biology,
environmental sciences and health and nutrition at Notre Dame University-Louaize
in Lebanon and in 2011 I saw an opportunity to join the IPM Innovation Lab at
Virginia Tech. I was really interested in going back into research and into the
IPM field, so I applied for it. I got the job, moved back to the U.S. and I was
involved in managing the project for eight years until I joined the Western IPM
Center.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q : What was the focus of the IPM Innovation Lab?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> The IPM Innovation Lab is a USAID-funded program (United
States Agency for International Development) focused on improving the standards
of living of smallholder farmers specifically by helping them protect their
crops from pests and diseases. The focus was on using economically sound, environmentally
sound and ecologically sound IPM approaches to pest management. We worked to develop
IPM tactics and also to find ways to disseminate that knowledge to farmers, to
scientists, to the public and the private sectors and to policy makers in the developing
countries where we worked.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Another big focus was capacity development for farmers and
scientists, especially early career scientists. So we sponsored graduate
students and post-docs and we conducted several workshops. We also focused on
empowering women to make sure that they had equal access to resources and information
about pest management and had a voice in making decisions and being involved in
the program design and implementation. <o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The countries we worked in varied over time, depending on
the phase of the project and on USAID and the State Department. Our last phase
was focused in East Africa in Ethiopia, Kenya and Tanzania and in Asia we were
working in Vietnam, Cambodia, Nepal and Bangladesh.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: What was your specific role there?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> My role as associate director was managing the
portfolio of projects – the coordination of the research activities, communication
of results and planning for workshops and meetings. Most of it was linking U.S.
scientists or partners with the national partners in the countries where we
worked and also making the connections and linkages with the students, farmers,
NGO partners and policy makers. <o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Some of my activities as a virologist were conducting
workshops that focused on plant virus diseases and the management of those
diseases, and representing the IPM Innovation Lab at scientific meetings and
meetings with USAID or USAID missions in the host countries.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: I imagine you travelled frequently.<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> Yes, yes I did. I miss it, international travel.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: What elements of your previous work do you think will
be most relevant to your new role at the Western IPM Center?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> I think what's most relevant is the understanding
of what IPM is and my experience working with different stakeholders – people
coming from different cultures, different languages and different disciplines. I
think the same applies here and I can use my knowledge and experience in
working with diverse stakeholders throughout the West. <o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: What attracted you to this position what are you most looking
forward to with this job?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> What attracted me most is that it required a solid
background in science and using science-based IPM approaches. I also liked that
it presents an opportunity to create linkages between farmers and commodity
groups and scientists and regulators. I think sometimes a common language is
missing between all of these groups. This is a great opportunity to make those
connections, which I hope can advance the mission of the Center.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Also these days, there's a lot of mistrust about pest
management so I think there's a great opportunity for the Western IPM Center to
educate the public, consumers and regulators about IPM and that IPM can be a
safe alternative to chemical pesticides or standard practices some farmers use.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: Do you think the public needs to know about IPM?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> Definitely. I think consumers want safe, healthy,
high-quality produce but they’re unaware about agricultural practices and crop
production and protection. And I think there's lots of misconceptions about
pesticides, and about organic agriculture and biological control.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Unfortunately, the IPM community hasn’t been really vocal. We
haven’t done enough to talk about how important IPM is and how safe it can be
for the consumers and how it can deliver safe produce at a fair price. The
community has struggled, especially with the rise of organic, but we also have
to remember that organic doesn't always mean safer and not every consumer can
afford to buy organic. And we have to think not just about the U.S., but also
about all the billions of people who don't have access to food and resources.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">IPM is a really important strategy to help produce enough
food to feed the billions of people on the planet, but it's a challenge.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: What are your plans for getting started?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> I think the biggest thing I need to do my first
month or so is to get to know all the partners and the stakeholders. The
Western region is huge and there are lots of players, from the commodity groups
to the IPM coordinators and scientists and Center co-directors. I need to
establish a rapport with them. And, especially since the position has been
vacant for a while, I’ll need to make an extra effort to get to know all the
people and get the discussion going again. It's a lot of people.<o:p></o:p></span></div>
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<b style="font-size: 12pt;"><span style="font-family: Trebuchet MS, sans-serif;">Q: What do you think will be the biggest challenges?</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> What we just talked about – getting to know all
the players and seeing the areas where we can make the most impact.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I think another big challenge we’re facing is all the
changes at USDA NIFA and its move from Washington D.C. to Kansas City. I hope
that will not impede our progress and I’ll work to find ways to make sure that
the Center is not affected and our work goes forward smoothly.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: Did you have similar situations with USAID?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> Yes. All the time. Yeah, we had budget cuts, budget
delays.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: So how do you deal with it?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> You have to make sure that our stories are out.
Make sure our legislators are aware of what we're doing. I think the same
applies to the Western IPM Center in that we have to make sure that all the
people who make decisions are aware of what we do and the importance of what we
do and the impact that we can make.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">We need to keep telling our story. We have to have the data,
have that evidence and then we have to make our case. Science doesn't speak for
itself. We have to be the voice for science.<o:p></o:p></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Q: What else do you want people to know about you?<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>A:</b> Well, I will say that, yes, I'm passionate about
the science but I'm also passionate about the people. One of the things that attracted
me to this position and my previous position is working with people and
connecting with different stakeholders. I'm passionate about people having
equal access and equal opportunity to resources, to education, to food and health.
<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I value diversity and human rights. I've been involved in
many activities to promote those principles throughout my career and I hope to
continue to find ways to be engaged in making a difference in the lives of my
community and the community at large. <o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I'm passionate about teaching. I miss teaching college
students. I had the opportunity to do workshops in my previous job and I hope I
will have similar opportunities in this position.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I'm passionate about running and indoor cycling and food,
culture and travelling.<o:p></o:p></span></div>
<!--EndFragment--><br />Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-62401904121577889.post-53214158266298163672019-01-04T16:11:00.000-08:002019-01-08T08:58:50.293-08:00To Communicate Better, Start with Audience<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGofrq4i1UDRa_wc7fk4EymwR53sIldPa-p2Yp5g716ZHQ813fPINJ1m_Zn8KLiT3gZ5KCWaUc7ls5jA44LX1XQ1kbM2RuNLNJbp0R1UvV1a42ixLO6-fOQF95_5xgo4KWpcAn4Pgj4YE/s1600/Train+photo.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="960" data-original-width="720" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGofrq4i1UDRa_wc7fk4EymwR53sIldPa-p2Yp5g716ZHQ813fPINJ1m_Zn8KLiT3gZ5KCWaUc7ls5jA44LX1XQ1kbM2RuNLNJbp0R1UvV1a42ixLO6-fOQF95_5xgo4KWpcAn4Pgj4YE/s320/Train+photo.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
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<!--StartFragment-->
<br />
<div class="MsoNormal">
<b>by Steve Elliott</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A few years ago, at a meeting of the four Regional IPM
Centers, a web designer was briefing the group on a new website he was
building. The first question someone asked was what colors he planned to use.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I cringed. We hadn’t talked about the purpose of the site
and who it would reach and what content we’d post but here we were picking
colors.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Unfortunately, at programs and laboratories and companies
and districts everywhere, a lot of communication comes about this way. Someone
decides they need to be on Twitter or update a brochure or do a podcast (or use
blue on a website) without asking the basic questions first. Who is our audience? What do they need? How can we best reach them?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Good communication doesn’t start with hexadecimal color
codes or clever Twitter handles. It starts with audience. Here’s a process we
use, share and find valuable.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Start with Audience <o:p></o:p></b></div>
<div class="MsoNormal">
Who do you reach, and who do you want to reach? Who can you
reasonably expect to reach? Then ask what you know about them. Where do they
get their information? What formats do they find useful? What stories do they
read – or what videos do they watch, podcasts they listen to, etc.?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVEtsXf1AHpktDZsWvnoCEYAyUCKb8JbhSRe_BLCVPZUK061hBZJnzSw6yy4ipgwWSsBUT5jt1kGWBxkfPTVhpc7mpzTjh63U3GSWNSf_VPJChoP9T1ZQVrW8omwGNZYtIdLZ59m0UJdk/s1600/Audience.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="333" data-original-width="400" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVEtsXf1AHpktDZsWvnoCEYAyUCKb8JbhSRe_BLCVPZUK061hBZJnzSw6yy4ipgwWSsBUT5jt1kGWBxkfPTVhpc7mpzTjh63U3GSWNSf_VPJChoP9T1ZQVrW8omwGNZYtIdLZ59m0UJdk/s320/Audience.gif" width="320" /></a>If you don’t know, ask. Make some phone calls. Send out a
three-question survey. Look at your web traffic and newsletter stats. See what
people use and value and what they ignore. Look for discrepancies between who
you think your audience is and who they really are. (If, for instance, you
think your audience is primarily farmers and ranchers and every email address
you’ve collected ends in .edu, there’s something wrong.)<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Also, recognize your audience isn’t some monolithic entity.
Define the audience for your overall communication strategy, but recognize that
within that there will be elements you can best reach in different ways. We
identify a specific audience for each different communication vehicle we use
and look for specific ways to target each group we want to reach.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Know Your Message<o:p></o:p></b></div>
<div class="MsoNormal">
Message is the one or two sentence key idea you’re trying to
communicate with each piece you publish. It’s the one point or idea or
impression you want a reader to remember if they remember nothing else. It
should be simple and direct: “We fund grant research.” “We add value to IPM
programs.” “We have pest-management answers.” The more clearly you know your
message, the more clearly you can communicate it.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
(FYI, the message for this blog post is “Start with
audience.”)<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Have a Purpose<o:p></o:p></b></div>
<div class="MsoNormal">
Purpose is the specific thing you’re trying to accomplish
with each communication piece. It’s what you want to provide your audience –
how to reach your program, what types of grants or services you have available,
what you’ve accomplished in the past year. It’ll support your message but go
beyond it.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In a perfect world, we’d do all these things first – define
and develop the audience, message and purpose – and only then decide on medium,
content and design.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Choose the Right
Medium<o:p></o:p></b></div>
<div class="MsoNormal">
A common place where communication strategies fail is when
someone starts with the medium rather than an audience. “We need to be on
Twitter,” “We should do an app,” “We have to update these brochures” are all
perfectly reasonable statements and all perfectly wrong if that’s not what your
audience needs, uses or wants.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Be on Twitter if the people you’re trying to reach are on
Twitter (and use Twitter for what you’re doing). Print a brochure or flier if
you're trying to reach people who don’t have good Internet access and need
hardcopy documents. Shoot video if there’s a specific audience you believe will
get your message that way. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The advice from the baseball movie “Field of Dreams” – build
it and they will come – doesn’t work for communicators. We have to go where the
audience is, not expect them to come to us.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Keep the Content
Focused<o:p></o:p></b></div>
<div class="MsoNormal">
One of the great things about working through the
audience-message-purpose process is not only does it guide you about what to
include in a communications piece, it helps you see what you can leave out. And
if something doesn’t serve your audience, support your message and further your
purpose<i style="mso-bidi-font-style: normal;">, leave it out</i>. People are
busy. We’re competing for their time so the more clearly, quickly and concisely
we can give them the information they need, the better.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Do Design Last<o:p></o:p></b></div>
<div class="MsoNormal">
This doesn’t mean design isn’t important, it just means it
comes last in the process. And doing it last leads to better design, because
then your designer can choose formats, fonts, images, everything to support all
the work you’ve already done. The design is aimed at a specific audience,
visually reinforces your message and clearly communicates the purpose. It makes
for a better, more effective piece.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Finally, Try this Self-Evaluation
Exercise<o:p></o:p></b></div>
<div class="MsoNormal">
A while back, we developed a survey to see how other
programs communicated – what methods they used, what audiences they targeted
and how they measured the effectiveness of their efforts. As a survey, it was too long and complex and I’d have been better off just making
phone calls.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As a self-evaluation tool, however, it turned out to be
really effective. Everyone who took the survey said they were going to change
some aspect of their communication strategy as a result. So we edited and
shortened and reconceived the survey as a reflective, self-directed evaluation
tool; a way to systematically work through all the ways you communicate and see
if they’re working as well as they could.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You could do the exercise as a group – a leadership team and
communicators – or individually. Save and print your answers at the end because
nothing is stored or shared. It can take an hour or maybe longer if there’s a
lot to think over and talk about, but communicating well is worth the time. <b><a href="http://ucanr.co1.qualtrics.com/jfe/form/SV_0rLOwNtS1GIToq1" target="_blank">Here’s the link</a></b>.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But if you’re not keen on doing that, here’s a shortcut:
Start with audience.<o:p></o:p></div>
<!--EndFragment--><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-13501202769294118972018-07-30T14:01:00.000-07:002018-07-30T14:01:45.178-07:00The Western IPM Center Works as a Catalyst and a Champion<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicMPMQ58SUkLjZdih3WBgzP3AzdjkqKjQg8M5RYiKo0CMDX3funNDby-WymSJ5vhwucDIGG9rnmw2ohOPM1kuz_gMmxe17g8AJ3017D_Y7nIcgfjQxq6zl5Kl-EuTT5otj-KG4m6jlaxI/s1600/IMG_4549-eds-forWeb-600W.jpeg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="840" data-original-width="600" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicMPMQ58SUkLjZdih3WBgzP3AzdjkqKjQg8M5RYiKo0CMDX3funNDby-WymSJ5vhwucDIGG9rnmw2ohOPM1kuz_gMmxe17g8AJ3017D_Y7nIcgfjQxq6zl5Kl-EuTT5otj-KG4m6jlaxI/s320/IMG_4549-eds-forWeb-600W.jpeg" width="228" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Amanda Crump</span></b></td></tr>
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<br />
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<span style="font-family: "verdana" , sans-serif;">Friends, <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">This will be my final opportunity to write for the Western
IPM Center newsletter, at least as its director.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">After what seems like two of the shortest years of my career,
I’ve taken a faculty job in the Department of Plant Sciences at UC Davis. Next
month, I’ll shift my focus from pests in the American West to developing sustainable
agricultural systems globally. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Thinking about how other nations can achieve the kinds of
agricultural improvements that integrated pest management and other sustainable
ag innovations have brought to American agriculture, I’ve been thinking about
what makes the Western IPM Center work. What’s made the Center, and its IPM
partners, so successful over the years?<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">First, it’s because the Western IPM Center is a catalyst. It
creates long-lasting partnerships across state, territory and tribal borders
and supports talented, creative, passionate people who are tackling the West’s
pest problems. The grants we give and papers we publish and tools we create are
important, but it’s always people who get things done.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Second, the Western IPM Center is a champion for the vast,
diverse and incredible West. Our region has Alaska and Hawaii, Portland and
Phoenix. We don’t grow one or two crops, but hundreds. We promote Western pest-management
needs and explain how Western crops are grown. We evaluate what works and
highlight the great accomplishments so many are making in the West to fight
pests. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "verdana" , sans-serif;">As a catalyst and champion, the Western IPM Center is promoting
smart, safe and sustainable pest management to protect the people, environment
and economy of the American West.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">The challenges in developing agricultural systems are many
and varied, but the lessons of the Western IPM Center do apply: connect people
to catalyze change and champion their needs and efforts and accomplishments. I’m
bringing that to my new work.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "verdana" , sans-serif;">Although I’m leaving the Center team, I’m not going far. IPM
and the people who practice it are important to me. Keep at it. Keep in touch.
Keep caring about people and our planet and making things better.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Thanks for letting me be part of something great. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Keep smilin’,<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Amanda</span><o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-62401904121577889.post-75466328420044769752018-05-01T12:45:00.000-07:002018-05-01T12:45:57.087-07:00Pathways to the Next Generation of IPM<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DcecVyEcBtSBlntcil-rZiwiilWXqDEEI-GGhyMP7XobQV9Xnn63zCOwg_fPx-DW3KiOvw5yowY_bTTzOp3oUnWfqnaDe_sW9qJd0ecbB0V1GmcvSIpBzFD6q7raH12Ox0ePOeWnrfI/s1600/ppipm.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="144" data-original-width="450" height="101" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DcecVyEcBtSBlntcil-rZiwiilWXqDEEI-GGhyMP7XobQV9Xnn63zCOwg_fPx-DW3KiOvw5yowY_bTTzOp3oUnWfqnaDe_sW9qJd0ecbB0V1GmcvSIpBzFD6q7raH12Ox0ePOeWnrfI/s320/ppipm.png" width="320" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Why</span></b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">: To
improve the dialogue about pests, pesticides and integrated pest management.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: .5in; text-indent: -.5in;">
<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Who</span></b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">: The
California Department of Pesticide Regulation and the University of California
Statewide IPM Program, in a project known as Pests, Pesticides and IPM.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: .5in; text-indent: -.5in;">
<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">How</span></b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">:
Through a two-year series of workshops, focus groups and conversations leading
to an April 17 IPM Summit held for a packed house in Davis, California.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: .5in; text-indent: -.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; text-indent: -.5in;">
<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">What’s
Next?</span></b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> Making it happen.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 1.0in; text-indent: -.5in;">
<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: "trebuchet ms" , sans-serif;">At the summit, the Pests, Pesticides and IPM team presented
recommendations and summit speakers shared ideas on how to move IPM forward to
an audience of more than 200.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: "trebuchet ms" , sans-serif;">“One things I was happy about was that pretty much everyone
accepted the idea that pests are part of the human experience and everyone has
to manage pests,” said Jim Farrar, director of UC IPM. “That’s a good shared
foundation. What we have to agree on as a society is how we manage pests.”<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: "trebuchet ms" , sans-serif;">The recommendations from the project team were distilled from listening
sessions focused on pest management in landscapes, structures and agriculture, plus
workshops focused on policy and communications and technology and innovation.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: "trebuchet ms" , sans-serif;">“The recommendations were a synthesis of these meetings we held
all around the state,” Farrar said. “They’ll also be captured in a white paper
published later this summer.”<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Here are the team’s recommendations, what it called p</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">athways to
the next generation of IPM: <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></span></div>
<div style="margin-left: .25in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">1)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Re-invest in
IPM at every level: basic and applied research, extension, and education. <o:p></o:p></span></div>
<div style="margin-left: .25in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">2)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Increase
critical thinking and creative solutions about <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pests </span>and <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pesticides </span>by using best practices,
such as systems thinking, that engage diverse stakeholders in local and
regional innovation collaborations. <o:p></o:p></span></div>
<div style="margin-left: .25in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">3)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Make it
easier for individuals, businesses, farms, agencies and organizations to choose
integrated approaches to managing <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pests </span>and <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pesticides: </span><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">a)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Drive the
demand for IPM through synergistic partnerships with industry, commodity,
community, educational, research, and <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">government </span>organizations.<o:p></o:p></span></div>
<div style="margin-left: .5in; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">b)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->More effectively
<span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">partner </span>with
<span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pest </span>management
professionals and practitioners to become trusted advocates for effective IPM. <o:p></o:p></span></div>
<div style="margin-left: .5in; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">c)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Partner with
the retail industry to improve resources available to consumers about selection
of reduced risk <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pest
</span>management solutions. <o:p></o:p></span></div>
<div style="margin-left: .5in; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">d)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Be creative
in engaging community organizations, homeowner associations, and other
non-traditional partners, particularly those groups that are trusted by
California's diverse communities, to increase their capacity for representation
and engagement in IPM. <o:p></o:p></span></div>
<div style="margin-left: .5in; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">e)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Create
incentives for IPM that focus on reduced-risk pest management, resource
conservation, sustainability, communication, and use of social sciences to
increase adoption of IPM. <o:p></o:p></span></div>
<div style="margin-left: .25in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">4)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Bring new <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pest </span>management
tools, <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">practices,
</span>and technology, including reduced-risk active ingredients, to market
more <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">quickly </span>by
reducing regulatory hurdles, particularly for biopesticides. <o:p></o:p></span></div>
<div style="margin-left: .25in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="mso-list: Ignore;">5)<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]-->Take
advantage of the front-line knowledge and role of field workers and municipal
applicators to improve early detection of <span style="mso-text-raise: 1.0pt; position: relative; top: -1.0pt;">pests, </span>recommend lower risk approaches,
safe practices in the workplace and at home, and to effectively interact with
the public. <o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The project ends in September, but Farrar is hopeful that
the conversation will continue and focus on ways to move the recommendations
forward to help make IPM the way everyone manages pests.</span><o:p></o:p></div>
<!--EndFragment--><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-76647601820714798242018-02-28T16:37:00.002-08:002018-03-02T12:11:42.147-08:00Remembering Former Center Director Rick Melnicoe<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick Melnicoe was a fixture in Western agriculture for
decades. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">As the regional coordinator of the specialty crop pesticide
program known as IR-4, or the director of the Western Pesticide Impact
Assessment Program, or the founding director of the Western Integrated Pest
Management Center, Rick met with, worked with, ran with and influenced a lot of
people. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Here a few voices from that chorus.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">“My memory of Rick was that he was very practical,” said
Carrie Koplinka-Loehr, who was a co-director and director of the Northeastern
IPM Center while Rick led the Western Center. “He was very level-headed. He
knew an lot about pesticides and pesticide safety and was able to use that
knowledge.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick chaired the Regional IPM Centers joint meetings shortly
after Carrie joined the group, and she learned from his leadership.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">“He was one of the people who shaped my early experiences
and expectations about the job,” she said. “I was grateful to him for providing
a role model for me.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick was an avid runner, and fast. Idaho’s Ronda Hirnyck,
who worked with Rick for years in IR-4 or other programs, remembers getting
dropped by Rick on an early morning run in New Orleans and yelling for him to
stay in sight.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">“We’d start out tighter on runs, but never finish together.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick was frugal with taxpayer funds and didn’t spend them
easily. He was networked throughout the West and nationally, and able to
advocate for Western needs and priorities.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Former Southern IPM Center Director Jim VanKirk remembers
Rick’s ability to move past confrontations or difficult encounters and maintain
relationships and friendships with people.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">“He’d take care of other people,” Jim said. “He was strong.
You could count on him to try to move past difficult things and get people to
try to move forward together. If there were 300 million people like Rick in
this country, we would be a lot better off."<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick brought binoculars on trips and a list of birds he
hadn’t seen in the wild. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">While serving as director of the Western IPM Center, he also
ran California’s Office of Pesticide Information and Coordination. Lisa Blecker
took over that portion of Rick’s responsibilities when he retired in 2012.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">“He never seemed stressed or frazzled,” she said. “I have no
idea how he did that. He was always calm and collected, just getting it all
done without making a fuss about anything. He was so even tempered.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Rick had opinions and would advocate for them, but would
also change his mind when presented with a better idea. He believed in
science-based solutions. People remember that.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Diane Clarke, former Center writer, remembers Rick’s
generosity, kindness and friendliness.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">So do others.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">“He was great with people,” Ronda said. “You could always
count on him.”</span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">“He was just a good person,” Jim said. “He always seemed to
do the right thing.”</span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">“I really think he was a good soul,” Carrie said. “He had
higher goals and really worked to see people succeed together.”</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.legacy.com/obituaries/sacbee/obituary.aspx?n=richard-melnicoe&pid=188338524"><br /></a></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.legacy.com/obituaries/sacbee/obituary.aspx?n=richard-melnicoe&pid=188338524" target="_blank">See Rick's obituary in the Sacramento Bee</a></span></div>
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<!--EndFragment--><br />Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-62401904121577889.post-77753829618011716182017-11-06T14:21:00.000-08:002017-11-06T16:51:52.073-08:00Reflections from the USDA-NIFA listening session in Sacramento<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicMPMQ58SUkLjZdih3WBgzP3AzdjkqKjQg8M5RYiKo0CMDX3funNDby-WymSJ5vhwucDIGG9rnmw2ohOPM1kuz_gMmxe17g8AJ3017D_Y7nIcgfjQxq6zl5Kl-EuTT5otj-KG4m6jlaxI/s1600/IMG_4549-eds-forWeb-600W.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="840" data-original-width="600" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicMPMQ58SUkLjZdih3WBgzP3AzdjkqKjQg8M5RYiKo0CMDX3funNDby-WymSJ5vhwucDIGG9rnmw2ohOPM1kuz_gMmxe17g8AJ3017D_Y7nIcgfjQxq6zl5Kl-EuTT5otj-KG4m6jlaxI/s320/IMG_4549-eds-forWeb-600W.jpeg" width="228" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The U.S. Department of Agriculture’s National Institute of
Food and Agriculture is accepting stakeholder input so it can prioritize
science emphasis areas, identity program gaps and eliminate unneeded programs. NIFA is looking for ideas from all of their stakeholders and a few of us
gathered in Sacramento to talk about Western needs. </span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The following things
resonated with me as I watched colleagues from a variety of disciplines and
organizations speak. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Colleagues emphasized the uniqueness of the Western United
States. We heard them talk about our climates and the things that are
problematic because of those climates like drought, fire and invasive species. They
brought up unique needs of our residents who work on our farms and live in our
cities. <o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Colleagues emphasized developing interdisciplinary programs.
We talked about the need to fund programs that span food production to
consumption. They encouraged NIFA to integrate existing programs and to fund
work in policy. <o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Colleagues emphasized the need to protect our food supply. Pests
were mentioned consistently as well as food safety, food waste, nutrition and
protecting farm workers. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Many of the things that were said align with the goals of
the Western Integrated Pest Management Center but I feel like Westerners have
more to say. <o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Now would be a good time to talk to NIFA about specialty
crops and our experiences with the programs that NIFA has designed around those
crops. Now would be a good time to talk about the interface between urban
centers, natural areas and farms and the challenges and opportunities that
these intersections bring. And, now would be a good time for commodity
commissions to dust off the priorities in their pest management strategic plans
and highlight unique needs. Westerners could weigh in on how NIFA programming
impacts our daily lives while discussing the challenges we face in funding the
work we want to do, especially as we lose more colleagues to retirement.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">You can see what was said word-for-word in the Kansas,
Georgia, and California sessions and submit a written comment at </span><a href="https://nifa.usda.gov/nifalistens" style="font-family: "trebuchet ms", sans-serif;">https://nifa.usda.gov/nifalistens</a><span style="font-family: "trebuchet ms" , sans-serif;">.
I think it is well worth your time because they are truly listening.</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-87358530142011656852017-11-06T14:20:00.004-08:002017-11-06T17:23:21.840-08:00NIFA Listening Session: Comments from the Western IPM Center<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">The following are the comments delivered to the National Institute of Food and Agriculture listening session in Sacramento on November 2.</span><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Amanda Crump, Western IPM Center Director</b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Thank you for this opportunity
to provide a comment today.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">I’m Amanda Crump and I am the director of the Western
Integrated Pest Management Center. The Western Integrated Pest Management
Center is a USDA-NIFA funded program that is responsible for coordinating
regional integrated pest management efforts. We link NIFA with the Western
states, Pacific Island territories and the tribal nations located in the West,
and connect those IPM programs and researchers with each other.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Our goal is a healthier West
with fewer pests.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">My comment today is informed by my work in agriculture, by my
research on education, and by the stakeholders who regularly communicate with
the Western Integrated Pest Management Center. It’s also driven by the unique
challenges we face in the West.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">The West is a special place. But what makes it special also
makes it a challenging place to manage pests. Nearly every day, the highest and
lowest temperatures in the 48 contiguous states are found somewhere in the
West. Our climates range from tropics to tundra. The West is home to 7 of the
10 most urban states, but also home to a large rural population. Most of the
nation’s public lands are in the West, and Western crops are produced adjacent
to these natural areas. And our cropping systems are incredibly diverse – with
over 400 crops being grown throughout the region. And if our region wasn’t
complicated enough, all of our struggles are exacerbated by the retirement of
researchers and extension educators, in all of our fields of study.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">With these challenges in mind, I think that supporting smart,
safe and sustainable pest management should be a top priority for NIFA. Here’s
why.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p> </o:p></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Everyone has to manage pests, whether those pests are found
in our homes, recreational areas or farms. Unfortunately, many of the ways
pests are currently managed are not sustainable or safe. </span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">However, NIFA has
supported research, extension and education on pest management through programs
like the Agriculture and Food Research Initiative and the Crop Protection and
Pest Management program. These programs fund pest detection and diagnostic
efforts. They fund improvements in regulatory systems. And they fund the
development of new pest management strategies. These small investments by NIFA
have, so far, protected our multi-billion dollar American agricultural
industry.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">But given how complex our pest challenges are becoming – in
light of the rapid establishment of new invasive species, the impact of
shifting climate and weather events on endemic pests, and limited labor and
expertise to develop new pest management tools to name just a few – we need to
keep up and expand this work.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Supporting smart, safe and sustainable pest management is
good for our environment, our health, our pocketbooks, and our food security.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">As the Western Integrated Pest Management Center director, I
see three big opportunities to advance food and agricultural sciences through
investments in pest management. I have degrees in both social and biophysical
sciences and manage a diverse team so I think that I have a unique perspective.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">First, I see the value in creating a space for
interdisciplinary teamwork. Look at integrated pest management – an integrated
discipline where there is room for entomologists, plant pathologists, weed
scientists, and vertebrate pest managers – but also home to ecologists,
environmental scientists, and economists. But we need to start engaging other
disciplines. For example, we struggle with labor availability in the West. The
labor shortage could be addressed through technological or political solutions
– but those solutions rely on engaging engineers, political scientists or
others, in addition to traditional agricultural scientists.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p> </o:p></span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Second, I believe that we have a great opportunity right now
to evaluate our previous work and use that evaluation to move agriculture
forward. Ten years ago, the U.S. Agency for International Development reviewed old
projects it had funded – knowing that research often takes more time to mature than
in any given grant cycle. USAID re-discovered a small grain storage technology
developed at Purdue University that had been sitting on the shelf for nearly two
decades. The agency dusted off and reintroduced the technology, and now it is
used in tropical climates around the world to keep seeds pest free.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">By evaluating our work in a rigorous way, we may find forgotten
gems and hidden accomplishments that improve lives and inspire current and
future researchers and extension educators.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Third, we have to invest in training a new generation of
professionals. Not only do we need to train people to do our work, but we
should also be training people in other disciplines to engage with us. The
challenges we face are going to be addressed by young and creative people who
are committed to environmental and economic justice. We need to mentor and
engage them. We need to structure our communications efforts to develop
partnerships with them.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">In conclusion, I see many opportunities to advance pest
management through long-term investments in interdisciplinary teams, evaluating
past accomplishments, and developing creative capacity in the next generation
of professionals. I think these three things would fit well with NIFA’s work,
and advance its mission. Thank you.</span><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Matt Baur, Western IPM Center Associate Director</b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Good morning and thank you Director Ramaswamy and Deputy Director Qureshi for providing an opportunity to provide input into the next USDA NIFA strategic plan.</span><span style="font-family: "trebuchet ms" , sans-serif;">Funding projects in early stages of development with small grants - usually less than $50,000 - and funding the pest management practitioner network are critical to delivering pest management products that protect the agricultural enterprise. USDA-NIFA currently supports these efforts and we at the Western IPM Center believe that support for these efforts should continue.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">In my written statement, I discussed the importance of funding projects and programs in the early stages of development. I suggested that funding at this stage helped to bring transformative research to practitioners that could use these tools. I also discussed the importance of networks of pest management researchers and extension agents and how these networks function to disseminate the research results and increase the likelihood of implementation. Here I will provide specific examples of how this funding has helped specific projects and what successes have been achieved. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">In 2015, Jeremiah Dung received a $30k grant to develop a diagnostic test for ergot spores affecting grass seed production in Oregon and start an alert system that would result in the optimal timing of fungicide applications for ergot control in grass seed production. The project resulted in an effective test and a grower alert system (newsletter) that helps time fungicide applications. The alert system continues with support from Oregon State University, USDA-ARS, and Oregon and Washington seed grower commissions.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Powdery mildew is a relatively new problem for hop production in the Pacific Northwest. Ann George of the US Hop Commission has worked on this issue since about 2013. Their group has identified several virulent strains of the pathogen and identified hop varieties that are especially sensitive. Recently, work by David Gent in Oregon demonstrated that early detection of infection on farms in an areawide effort can effectively limit the disease and the need for treatment. The network of extension agents and pest management practitioners will be essential going forward in the effort to achieve areawide producer cooperation in early detection of disease foci.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Soil solarization has benefited from technological advancements including anti-condensation plastic films, but nurseries do not have information on how long the films should be left on under differing climate conditions in the Pacific Northwest. Jennifer Parke is working on optimizing solarization for nurseries in the pacific northwest and is currently working on mathematical models -with the help of Len Coop at USPest.org - on developing and validating models for growers to use.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">In 2010, Marion Murray of Utah State University began surveying tree fruit growers in Utah with a project worth $7K. This work continues today and the survey provides important information for the Utah State University IPM Newsletter which is broadly hailed as one of the best IPM program newsletters in the West. The project has attracted additional funding including the specialty crop block grants program.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">I hope these examples demonstrate how small grants provided through the USDA-NIFA, and funding of the network of researchers, extension agents and practitioners helps to deliver important tools to producers that transform how agriculture is practiced today.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Jim Farrar, Western IPM Center Co-Director (and UC IPM Program Director)</b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Good morning. Thank you for the opportunity to provide input as NIFA plans for the future. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">My name is Jim Farrar. I am Director of the University of California Statewide Integrated Pest Management Program. This program is housed in UC Agriculture and Natural Resources, which was introduced this morning by Katie Panerella. The University of California Integrated Pest Management Program began in 1979 and currently consists of 11 IPM Advisors located throughout California and 20 staff in Davis working to translate university pest management science into useable, safe, and effective pest management tools. The Program also works collaboratively with Cooperative Extension Specialists and Advisors throughout California and with University Extension personnel throughout the Western states to stay abreast of current issues, avoid duplicative effort, and continue to improve pest management safety and effectiveness.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Integrated pest management is a science-based approach to managing pests while minimizing economic, human-health, and environmental risks from pests and pest-management practices. Pests pose economic, human-health and environmental risks and pest management practices pose economic, human-health and environmental risks. Minimizing these risks while managing pests is the goal of integrated pest management. Integrated pest management is system agnostic, which means it can be used in conventional agriculture, organic agriculture, the yard and garden, or indoors. Integrated pest management plays a central role in agricultural sustainability, prevention of food waste, food safety and security, urban landscapes, and residential safety. Examples include the interactions between soil, fertility, irrigation and pest management in production agriculture. Food waste due to rot organisms or making produce less appealing. Pests impact the aesthetics and safety of urban landscapes and in our homes and apartments will even attack us in our beds.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">The Western states produce hundreds of specialty crops – the fruits, vegetables and nuts necessary for a healthy and varied diet. Examples include pecans in New Mexico, hazelnuts in Oregon, leafy greens in California and Arizona, table grapes and raisins in California, and hops in Washington and Oregon. Each specialty crop has its own pest and diseases complex and each needs a specifically designed integrated pest management program. The Western states also have important challenges with drought, fires, water resources, and increasing urban populations. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">More specifically, my state, California, is home to 39 million people, produces half of the nation’s fruit, nuts, and vegetables, and has some of the nation’s most spectacular natural areas. Each is under constant threat from new invasive pests, like Asian citrus psyllid and huanglongbing in citrus, and resurgent endemic pests, like bed bugs and pine bark beetles. These are not small problems. Huanglongbing is currently an existential threat to Florida citrus and may become an existential threat to California citrus. Bed bug infestations drive people to try often ineffective and dangerous do-it-yourself remedies. 10s of millions of pine trees have been killed by drought and bark beetles in California natural areas, with implications for fires, watersheds, and ecosystems.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">IPM programs need to continually adapt to challenges from these new and established pests, and to shifts in societal tolerance for pests and pest management practices as expressed through laws and regulations. The rapidly changing pest spectrum impacts food safety and supply, and can degrade our environment directly through destruction of ecosystems or indirectly through pest-management practices. Our ability to respond to invasive pests and resurgent endemic pests rests on a network of agricultural research and extension scientists, working with stakeholders and clientele. This network includes Cooperative Extension, Agricultural Experiment Stations, Land-Grant Universities, federal and state agencies, and federally-funded organizations, like National Clean Plant Network, National Plant Diagnostic Network, Regional Integrated Pest Management Centers, Sustainable Agriculture Research and Education Program, IR-4 and others. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">We need to strengthen these collaborative efforts between pest management experts in plant pathology, nematology, entomology, weed science, vertebrate pests, and expand to collaborations with technology experts in robotics, sensors, artificial intelligence, materials, supply chain logistics, and energy systems to solve today’s complex problems in IPM, agriculture, food systems, urban environments. Much like the biomedical revolution, it is the integration of multiple disciplines into single projects that can lead to transformative innovation to improves pest management, agricultural productivity, food safety, and ecosystem services while also giving rise to new businesses. Supporting and nurturing both the existing and new types of collaborations will be vital to continuing to meet the challenges of invasive and resurgent pests and to realizing the potential of new technologies in pest management and agriculture. Thank you for listening.</span><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Steve Elliott, Western IPM Center Communication Coordinator</b></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">As the communication coordinator at the Western Integrated Pest Management Center, I was very pleased to see communication as one of the four pillars in NIFA’s 2014 to 2018 Strategic Plan. I believe that properly recognizes the important role communication can play in taking science from laboratories and experimental plots into the real world where it can improve people’s nutrition and food security, quality of life and economic opportunities.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">What the old strategic plan didn’t do, however, and a new plan can – and I urge should do – is recognize that communication should not be an after-the-fact activity to tell people what NIFA and NIFA funding did. Also, the performance measures in that plan which focused strongly on YouTube and Twitter engagement, are very, very narrow. They’re measurable, but not necessarily meaningful.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Instead, I recommend NIFA focus on ways to integrate communication into its science mission so that communication is a part of the agency’s research, extension and education activities, not an afterthought. By incorporating communication into research, extension and education, communicators can help scientists create the advancements NIFA desires and envisions – not just promote them after the fact. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">There’s a substantial body of research that shows awareness of an issue – even agreement with it – does not in and of itself lead to behavior change, and NIFA has funded a great deal of excellent science that needs to be adopted to bring about real-world benefits. In areas like reduced tillage, nitrogen and nutrient management, integrated pest management, cover cropping and others, behavior change is necessary to realize the promise of the research. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Communication, properly prioritized and executed, can help.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">There are a number of specific steps NIFA can take to move in this direction, including:</span></span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Involving communicators within the agency during program and RFA development</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Prioritizing integrated communication activities in RFAs and programs</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Engaging behavioral psychologists, risk management experts, economists and other social scientists to help develop communication strategies that go beyond awareness and get to behavior</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">And funding research into how communication can help advance NIFA’s overall mission. </span></li>
</ul>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">A few quick examples. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Multiple efforts focused on stopping the spread of invasive species have made it very easy for people to know what they are all about. “Don’t Move Firewood,” for instance, is the name of the organization, the website address and it’s key message. “Clean, Drain and Dry” is a checklist for boaters to keep aquatic pests from spreading, and “Play Clean Go” tells outdoor recreationalists exactly what they can do to keep from spreading invasive weeds and other pests with their bikes, boots or other gear. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">We’re looking at a similar idea at the Western Integrated Pest Management Center. The Western IPM Center, as you’ve heard, is a NIFA-funded regional program that promotes the development, adoption and evaluation of integrated pest management. One way we’re looking to do this as we develop our next four-year strategic and work plan, is to change the way we talk about IPM. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Instead of talking about IPM as a thing, a specific set of practices or techniques people do, or don’t do, we’re looking to engage people around the concept of smart, safe and sustainable pest management. We’re exploring the idea of advancing this easy-to-grasp framework, a philosophy for managing pests, rather than specific tools or techniques – and rather than the name integrated pest management, which you usually have to explain anyway. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">We want to connect with people through the idea that successful pest management is smart, safe and sustainable pest management – and then engage them around what those concepts look like in whatever system they’re working in, from conventional and organic agriculture, to forests and rangelands, to schools and communities. </span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">At the National IPM Coordinating Committee meeting in Washington two weeks ago, Sonny Ramaswamy spoke about the need for more communication about food and agriculture, and in a workshop later that afternoon, that national committee endorsed the idea of creating a National IPM Communicator – to connect the dots in the stories the states and Regional IPM Centers are producing, and to tell national stories that raise the profile of integrated pest management – of smart, safe and sustainable pest management – and increase awareness and adoption.</span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">It’s this idea of using communication to advance NIFA’s scientific mission and create positive outcomes that I’m recommending here today. </span><span style="font-family: "trebuchet ms" , sans-serif;">It’s something NIFA can do that will help it accomplish all the other things that it wants to do. Thank you, and I’m happy to answer any questions. </span></span><br />
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<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-12734527289932770522017-06-26T12:53:00.000-07:002017-06-30T13:49:00.386-07:00Five Tips for Scientists and Science Writers to Connect with Audiences<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXt6sMFV5CPU2sLSqu5QaVk92699-vsq6QtfcIzGT0IdIc24DeViA9OIo1Wjs5LUZrmUaVeTUzYmhrtKEZMd4zzcwUo6zO8tLRUH1w3dELr3vxGtKvOBFDYSoIvFs7ehsGmESW4C0UecI/s1600/Elliott+cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" data-original-height="595" data-original-width="418" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXt6sMFV5CPU2sLSqu5QaVk92699-vsq6QtfcIzGT0IdIc24DeViA9OIo1Wjs5LUZrmUaVeTUzYmhrtKEZMd4zzcwUo6zO8tLRUH1w3dELr3vxGtKvOBFDYSoIvFs7ehsGmESW4C0UecI/s200/Elliott+cropped.jpg" title="Steve Elliott" width="140" /></a></div>
<div class="MsoNormal">
<b>by Steve Elliott</b></div>
<div class="MsoNormal">
<i>Western Integrated Pest Management Center</i></div>
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<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Words are good. Words work.</span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">I was reminded of that at a recent conference for land-grant
university communicators and the thought struck me because very few of the
sessions actually focused on writing.</span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Instead, there were sessions on video and social media, web
design and audience farming. The undercurrent throughout the program was that
people don’t read and we have to use new ways to communicate with them.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">There’s some truth in that but it’s a broad oversimplification.
The fact is, people do read and a written report, story or bulletin can be the
best way to communicate our information. If we’re failing to connect through those
media, it’s not our audiences’ fault. <o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">It may be our writing.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Too often, what comes out of our universities, our
organizations and even our own keyboards is jargon-filled, exclusionary and
inaccessible – even though we don’t mean it to be. We get busy, perhaps a
little lazy, and write something like, “At the joint NIPMCC/FIPMCC meeting, the
SIPMC director discussed how PMSPs could be used by EPA and OPMP, USDA NIFA,
and/or by IR-4 to determine IPM-fit criteria.”<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi95TDtT3z0bpsegFQ26vvp309woqfomynxn0Jad1YyuSIf2mu27AAk7sfdzzMgGCVe4YI2_b15UyLOff4GRnOahNe-e4GHxx6X0lAYNkd4EjXMGi1GS8fIzUTZK3Fte9wdNw5hJeOn6js/s1600/Word+Cloud.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" data-original-height="707" data-original-width="707" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi95TDtT3z0bpsegFQ26vvp309woqfomynxn0Jad1YyuSIf2mu27AAk7sfdzzMgGCVe4YI2_b15UyLOff4GRnOahNe-e4GHxx6X0lAYNkd4EjXMGi1GS8fIzUTZK3Fte9wdNw5hJeOn6js/s320/Word+Cloud.jpg" width="320" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">That’s an extreme (and thankfully made up) example, but it
happens and it happens because there’s a percentage of people reading this who
can make perfect sense of that sentence. The problem is that anyone who
understands it is already in our choir, and everyone else feels we’re not
talking to them.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">And we want to talk to them. We want to introduce them to
integrated pest management and have them join the conversation and our congregation.
We want to connect, and we can. And it’s not even that hard. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Here are five simple steps every one of us can take.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoListParagraph" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Lose the Acronyms</b><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Heresy, I know! I mean, who wants to type out National Integrated
Pest Management Coordinating Committee. Every. Single. Time.<span style="mso-spacerun: yes;"> </span>But acronyms are confusing and exclusionary,
they really are. Even IPM.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">But everyone knows what IPM is, right? Really? Does your
neighbor? Does your senator? Do they know we mean integrated pest management,
or do they think we’re referring to intellectual property management,
integrated process management, independence physician management or the International
Partnership for Microbiocides? They all use IPM, too.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">It’s the easiest thing in the world to fall into the
alphabet soup of acronyms. They’re like the secret clubhouse password we knew
as kids that show we’re in the group. But unfortunately, they have the exact
same effect of keeping other people out. We can’t connect if we’re excluding
and confusing people, even unintentionally. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">So try this:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->Instead of acronyms, use words. Use names. On
second references, use shortened versions of the names. The National Integrated
Pest Management Coordinating Committee is just the coordinating committee or
even just the committee after the first reference.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->If you must use an acronym, like IPM after
you’ve spelled it out once, don’t use more than one per sentence.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->Don’t create new acronyms, however well
intentioned. Acronyms are like atmospheric carbon – there are enough out there
already and adding more just hastens our demise.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">It’s harder to write without acronyms, but readers will
absolutely thank you. (Actually they won’t, but they will keeping reading your
report and that’s what matters.) It’s worth the effort. Promise.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoListParagraph" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Latin is Dead<o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I know Latin is the language of science, so if you’re writing
for a peer-reviewed journal of course you’ll follow its conventions recognizing
that it has a specialist audience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">But for any other publication, report or communication, at
the very least ask yourself if Latin names are really necessary for your intended audience
or if common names will do. If it’s important to include a Latin species name
for accuracy or clarity or educational purposes, then absolutely use it. But if
it’s not, leave it out. Generally, the public has less need of Latin than folks
at universities believe.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">One thing that’s never necessary? Latin abbreviations, e.g.
e.g. (Sorry, couldn’t resist.) The Latin abbreviation e.g. stands for <i style="mso-bidi-font-style: normal;">exempli gratia</i> and means “for example.” But
most people don’t know that, so a better way to say for example are the actual English
words “for example.” Or “such as.” And instead of i.e., which stands for <i style="mso-bidi-font-style: normal;">id est</i> and means “in other words,” simply
use “in other words” or just a comma and the definition you want to include. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoListParagraph" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Sentences Aren’t Tables<o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">In tabular data, use as many abbreviations and slashes and
notations as you need, but in sentences use words. Pounds per square acre, not
lb/ac<sup>2</sup>. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoListParagraph" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Punctuate Simply, Capitalize Rarely<o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">We write to help readers, and punctuation is designed to
help readers, so let it work for you. And simple works. Commas and periods
cover most situations. I write a lot and use a semicolon about once every six
months. Other bits of punctuation that are handy are the en dash – a great way
to set off a simple explanation – and the occasional parenthesis (which is
similar but diminishes what’s inside it.)<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Beyond that, punctuation gets in your way. Slashes should
only be in web addresses and it’s never necessary to write and/or any other
this/that construction. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">As far as capital letters, only use them for the names of
people and the official names of official things. Concepts don’t get capitalized.
<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoListParagraph" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "trebuchet ms" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Write Like You Speak<o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Why do people like videos? Because in video, we use spoken language
and it’s easier to understand. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">So write like that. If a project report asks for a
non-technical summary, describe your project on paper the exact same way you’d
describe it to a neighbor. Write it like you’d say it if someone was making a
video about your research. Write a pest bulletin the way you’d explain it to a
grower in person.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">All these tips are just specific ways to make our writing
more conversational and accessible, and accessible is everything. We work hard
to promote integrated pest management. We want people to engage with our
programs. We want growers and pest managers to use our bulletins. We want
regulators to understand our issues, and legislators to value our
contributions. And we get there if we’re communicating clearly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">So use your words. Words are good.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
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<span style="font-family: "trebuchet ms" , sans-serif;">Words work.</span><o:p></o:p></div>
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</style>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-74912811872520615782017-02-27T16:29:00.000-08:002017-02-27T17:28:20.258-08:00IPM Is About to Become More Vital than Ever<i><span style="font-family: "trebuchet ms" , sans-serif;">by Steve Elliott </span><span style="font-family: "trebuchet ms" , sans-serif;">and Amanda Crump</span></i><br />
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Over the past year or so, the national IPM community has
been coalescing around the idea of seeking $50 million in additional funding
for integrated pest management in the 2018 Farm Bill. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The one problem with that big ask is that we didn’t really
have a strong answer for why IPM needs the extra money now. “Making up for past
cuts,” "rising costs" and “to meet unmet needs” – while true – aren’t winning arguments.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">However, there is a clear and compelling need for expanded
IPM efforts and funding. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">On January 30, President Trump signed an executive order on
reducing regulation and controlling regulatory costs. The order instructs federal
agencies to identify two existing regulations to repeal for every new
regulation proposed, and to offset costs of new regulations by reducing the
costs to comply with existing regulations. The United States has entered a new
era of reduced federal regulation.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">It’s impossible to know exactly what shape this regulatory
reform will ultimately take, or what rules the federal government, pesticide
manufacturers, farmers, ranchers and pest managers in schools, housing and
other systems will be working under.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Whatever those rules will be, we are convinced that <i style="mso-bidi-font-style: normal;">integrated pest management will be more
important than ever for America’s pest managers.<o:p></o:p></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The IPM community has a critical role to play in the months
and years ahead. Here’s why:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Many people believe that government regulations – especially
federal regulations – aren’t necessary for people to act responsibly, and that
when regulation is necessary it should be enacted at the state or local level. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The growers and pest managers we’ve met around the West
provide good evidence for the argument. The vast majority of growers recognize
their farms are part of a larger environmental system and want to be good
stewards of the land and good neighbors. The vast majority of schools want to
manage pests effectively and protect their students from both pests and pesticide
risks. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">IPM gives them the knowledge and tools to do that. It gives
them a process and a structure for thinking through pest-management decisions.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">With regulation, decisions are easy. If it’s banned, you
don’t use it. If it’s restricted, you use it within whatever parameters are
allowed. Regulation can become a substitute for informed decision-making, a crutch
pest managers can rely on. With strong regulations in place, you can honestly say
that you acted responsibly because you followed the label.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">But if regulations are significantly dialed back as the
executive order calls for, it will fall to America’s farmers and pest managers
to make responsible pest-management decisions on their own. They will no longer
be able to assume that what’s legal and what’s responsible are the same thing.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">IPM gives people the framework to make informed decisions,
guiding them through a thoughtful approach that manages pests and risks. IPM gives
growers and natural resource managers a way to know – and to show – they
continue to be good stewards of the land and good neighbors. IPM gives
community pest-management specialists confidence that they’ve made the best
decision possible as they control pests in habitats that are difficult to manage.
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">There is danger for growers, the agriculture industry and
others in deregulation. If individuals and industries don’t act responsibly,
they will be blamed by the public. If pesticide use goes up significantly, or
pesticide residue levels on produce rise suddenly, growers will be held
responsible. If rivers and wells that had tested clean test dirty or there’s
other significant negative environmental impacts, the ag industry will suffer. Brands
could face boycotts and public distrust of commercial agriculture and the
crop-protection industry could rise to economically critical levels.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">No one wants that. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">If regulations aren’t available to serve as a de facto
decision-making tool for pest managers, we must give them another tool or we’re
setting them up to fail. Integrated pest management is that tool. It’s the way
growers and other pest managers can protect themselves, protect America’s
environment and protect the reduced regulatory concept. It’s the way that we can
continue to keep the West, and America, a healthy and economically sustainable
place to live and work. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Our jobs, as IPM researchers and educators and
practitioners, just got a lot more vital.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">And that means that we have to find and devote resources to
developing IPM tools that work on a regional level. It means that we have to
work together to change the conversation – to stop working within the silos of
our disciplines and collaboratively develop approaches that make sense for pest
managers. It means that we have to continue to support growers, natural
resource managers and community pest managers with effective and creative
solutions to their problems.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
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<!--StartFragment-->
<span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">It’s
going to take all of us, and it’s going to take resources. Why does IPM need an
additional $50 million from American taxpayers? Because America is going to need
IPM now more than ever.</span></span><!--EndFragment-->
Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-62401904121577889.post-16603978123869868012016-10-31T10:54:00.001-07:002016-10-31T10:54:23.751-07:00Top Takeaways from the National IPM Coordinating Committee Presentations<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">Here, in no particular order, are some of the top takeaways
from the speakers or discussions at the National IPM Coordinating Committee
meeting in October in Washington, D.C.<o:p></o:p></span></div>
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<br /></div>
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<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;">Public health, sustainable agriculture and invasive species
are challenges worldwide, and IPM is critical to addressing all of them.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">The U.S. Environmental Protection Agency is trying to slow
the development of resistance by including more resistance-management
information on pesticide labels, and issuing non-binding guidance about product
use and training to increase resistance management.</span> </li>
<li><span style="font-family: Trebuchet MS, sans-serif;">To expand adoption of IPM, it’s necessary to show obvious
economic benefits.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">The appeal and understanding of IPM needs to extend beyond
insects.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">The most effective way to advocate – for IPM or anything - is
with one voice.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">IPM needs a unified message and meaningful common measures
to document its impact.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">In developing a unified voice or vision, focus on issues where
people already broadly agree instead of the areas where they disagree.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">It’s easier to advocate for fewer, larger budget lines that
collapse several programs into a single line-item, but then agency
implementation of those programs becomes critical.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">There is no new money on Capitol Hill.</span></li>
</ul>
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<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-19284296116380382172016-10-31T10:25:00.005-07:002016-10-31T14:37:11.559-07:00Have Ideas About a New IPM? Here's Your Chance to Share Them<div style="background-color: white; color: #858585; padding: 0px;">
<span style="color: black;"><span style="font-family: "trebuchet ms" , sans-serif;">What's next for IPM? What should it look like in the future? How should it be funded? </span></span><span style="color: black;"><span style="font-family: "trebuchet ms" , sans-serif;">Whom should it serve? </span></span><span style="color: black; font-family: "trebuchet ms" , sans-serif;">If you had a blank slate, how would you create a new IPM to best benefit the people, environment and economy of the United States? </span><br />
<span style="color: black; font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="color: black; font-family: "trebuchet ms" , sans-serif;">That's what the National IPM Coordinating Committee spent a good portion of its two-day meeting in October discussing. And you can contribute to the conversation.</span><br />
<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">In workshops, meeting participants answered questions
the Committee will use to draft a white paper proposing a future
direction for IPM. Here are the questions participants answered:</span></div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">What are the BIG ideas for a NEW IPM?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">You have a clean white board with
the full authority and financial support to create a NEW IPM. What are three key
concepts to evolve the current paradigm?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Local, state and regional IPM needs
exist. How would you go about identifying and linking these needs to national
priorities?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">How would you programmatically
address underserved populations or program areas?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">How would you create the next
generation of IPM professionals?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Consider the food-production needs
to feed the world population by 2050. How can land grant universities best
support the IPM needs of the global community?</span></li>
</ol>
<span style="font-family: Trebuchet MS, sans-serif;">There were also workshop questions about
communication and accountability:</span><br />
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">How should local, state, regional
and national needs assessments be determined?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">What is the best way to coordinate
IPM on a national basis?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">What is the system infrastructure
needed to best develop and deliver IPM?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">How can we better capture and
package IPM stories?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">How should state impacts be
communicated at the national level?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Excluding time and funding, what are
the barriers to effective communication and accountability?</span></li>
</ol>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">To contribute to the conversation, send your answers or
ideas to the new Coordinating Committee chair, </span><a href="mailto:dwalsh@wsu.edu" style="font-family: "trebuchet ms", sans-serif; font-size: 12pt;">Washington State University’s Doug Walsh</a><span style="font-family: "trebuchet ms" , sans-serif; font-size: 12pt;">.</span><br />
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</style>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-83221569275207216482016-10-31T09:52:00.000-07:002016-10-31T14:30:47.447-07:00From Director Amanda Crump: IPM is All About Change<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAdjqo_6Dj-DWzI6Nf4FiJzhZns1d7KWwM8KH1n_rx7LyTMmUOO-XZo8TqEFAEXozckUGxb4mNhkc7Fghi2pi4YXwuRLUH7W9N4xBKYqKDP9QFxLkxztdKdcoaCRQBRnIdQSKOdDlbrgg/s1600/IMG_4549-eds-forWeb-600W.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAdjqo_6Dj-DWzI6Nf4FiJzhZns1d7KWwM8KH1n_rx7LyTMmUOO-XZo8TqEFAEXozckUGxb4mNhkc7Fghi2pi4YXwuRLUH7W9N4xBKYqKDP9QFxLkxztdKdcoaCRQBRnIdQSKOdDlbrgg/s200/IMG_4549-eds-forWeb-600W.jpeg" width="142" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Let’s talk about change.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">They say people hate change. And while change can be scary
and stressful, it can also be transformative and even adventurous. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Integrated pest management is all about change. IPM is is a
system of change – where you make the best decision you can, evaluate that
decision and then make more changes. That’s what makes IPM such a fun system to
work with: it’s a tool that can be applied in different ways and in different
settings and while the principles remain constant, the practice of IPM doesn’t.
<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">At the <a href="http://escop.ncsu.edu/ViewCommittees.cfm?comid=45" target="_blank">National IPM Coordinating Committee meeting</a>, we wondered as a group if IPM needed to
change. We’ve recapped the discussion in this newsletter but a couple of points
have stayed with me. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">One person wondered if we could frame IPM as an approach
within other contexts, a framework incorporated into other pest management
contexts and systems. That didn’t seem like a change to me until she suggested
that to fit in some systems, we might have to give up the term IPM. That’s a
big change and that’s one that initially made me uncomfortable. Are we ready,
as a community, to give up this name that we worked so long and hard to define?
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">But would we actually be giving up anything if our ultimate
vision was still fulfilled? If the principles of integrated pest management are
applied across systems and the result is increased income, a more resilient
environment and a healthier population, have we lost anything? <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I certainly think it’s worth having the discussion. You can
contribute to the National IPM Coordinating Committee white paper, but you can
also contribute by having these conversations within your networks in and out
of the IPM community. What would it take to see IPM used in every school,
national park, forest, house and farm in the West? <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The National IPM Coordinating Committee isn’t the only place
where this discussion is being held. We are holding it at the Center, too. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">As I’ve been learning about the Center, I’ve asked our team
to be introspective. As a result, we have refined our mission and vision and
developed a draft of how we will evaluate ourselves and hold ourselves
accountable to the people of the West. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Our new mission statement outlines why we exist: <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">We serve the people, environment and economy of the West by
supporting the development and adoption of integrated pest management to reduce
the risks of pests and of pest-management practices.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">And we’ve developed a new vision that outlines what we would
like to see as a result of our efforts: <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">A healthier West with fewer pests. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">We’ve developed a theory of change around these revised
goals. This theory of change summarizes our work at a strategic level. It’s
meant to motivate us and locate us in the greater IPM community. It begins with
our ultimate goal. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9ccIol0zPNwqS33McOJEtfNSn5b-Z207gCwGwEHGtYTiMps7mC7xIhhV4k7hsFJ7UQOQ6Q4ePNFFGqJzdAHSuZelVsNa9LLrbZ1fWag_HFB-M4s3EpeKob5y5YDNc_CO8xaru3Yd4oKs/s1600/Theory-of-Change%255B1%255D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9ccIol0zPNwqS33McOJEtfNSn5b-Z207gCwGwEHGtYTiMps7mC7xIhhV4k7hsFJ7UQOQ6Q4ePNFFGqJzdAHSuZelVsNa9LLrbZ1fWag_HFB-M4s3EpeKob5y5YDNc_CO8xaru3Yd4oKs/s400/Theory-of-Change%255B1%255D.jpg" width="400" /></a></div>
<span style="font-family: "trebuchet ms" , sans-serif;">A healthy West is one where human health is improved or
protected, the environment, communities and farms become more resilient and the
economy is enriched. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">To us, the path to a healthier West is through widespread
IPM adoption. Along with others, the Western IPM Center aims to increase IPM
adoption. With our resources and expertise, the Center’s niche is building
regional approaches to integrated pest management. State-level IPM researchers,
extension educators, growers, agencies and others develop, test and refine IPM
methodologies that work on local scales. We promote and catalyze the expansion
of these methodologies beyond state and regional borders. We also support our
region by promoting its needs at a national level.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The Western IPM Center will use this theory of change to
plan and evaluate our program. This theory of change is flexible and responsive
to change. And it might be modified from time to time because, as we all know,
things change.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="mailto:acrump@ucanr.edu">I look forward to your thoughts</a> on reframing integrated pest management, our vision and
mission statements, and our theory of change. Together, as a community, we can
change the way people manage pests. We can integrate IPM principles into other
systems. And we can work together for a healthier West with fewer pests.</span><span style="font-family: "trebuchet ms" , sans-serif;"> </span></div>
<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-13327912747116424972016-10-29T14:04:00.001-07:002016-10-31T14:35:31.081-07:00Pest Management Strategic Plans: Regulators Like Them, and Two Efforts to Improve Them <div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;"><b>One of the most effective tools to influence federal
regulatory decisions about pesticides is an up-to-date Pest Management
Strategic Plan.</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_89GREq_Gsf3_dCmDf22mX9yd8JI7fqXDO13Xfhm5AEE8boNwX91sWFn0tu2M0je7UUYqRS-klx8WI04dUpWlsgI-n8QKZxmFxX7NiQ09-1thuYLUybmj9yf5YVXBwMUJBF0a3vDIvsM/s1600/Oregon-Wine-Grape-PMSP-Final-July-2016-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_89GREq_Gsf3_dCmDf22mX9yd8JI7fqXDO13Xfhm5AEE8boNwX91sWFn0tu2M0je7UUYqRS-klx8WI04dUpWlsgI-n8QKZxmFxX7NiQ09-1thuYLUybmj9yf5YVXBwMUJBF0a3vDIvsM/s320/Oregon-Wine-Grape-PMSP-Final-July-2016-1.jpg" width="191" /></a></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">That was the message from representatives of the U.S.
Environmental Protection Agency and the Department of Agriculture’s Office of
Pest Management Policy – the federal agencies that most use PMSPs – during a
recent meeting of the four Regional IPM Centers in Washington, D.C.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The session was held to ask the agencies how they used the
doc</span><span style="font-family: "trebuchet ms" , sans-serif;">uments, and update them on two initiatives to improve PMSPs. And the clear
message from the regulators was that there are few pieces of information more
valuable to them as they consider new restrictions than a pest management strategic
plan.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">PMSPs are developed by groups representing growers,
commodity associations, researchers, crop consultants and others to document
current pest-management issues and practices in a particular crop and set
priorities for research, regulation and education. The Western IPM Center funds
the creation of PMSPs, and our current request for applications contains a
category specifically for developing or updating PMSPs and crop profiles. (Applications
are due December 9; <a href="http://westernipm.org/index.cfm/rfa-2017-final-pdf/" target="_blank">download the RFA</a>.)<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The information in PMSPs most valuable to regulators show
the actual amounts of a pesticide used, and when and how it’s used. Here’s why:</span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; text-indent: -0.25in;"><span style="mso-list: Ignore;"><span style="font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span>Without actual usage information, the agencies’
risk models assume the product is used at its maximum allowed level, which isn’t
always the case. </span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif; text-indent: -0.25in;">Knowing how and when a product is used and
applied on a particular crop helps the agencies craft restrictions – or avoid
restrictions – that preserve critical uses of the pesticide while mitigating
unacceptable risks. For example, if a product is not applied while a crop is
blooming, EPA doesn’t need to craft restrictions to protect pollinators. But
without that actual usage information, the agency would likely propose
pollinator-protection restrictions, simply assuming they were needed.</span></li>
</ul>
</div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The agencies offered another very valuable piece of advice:
If there’s a chemical coming up for registration review that’s critical to a
crop, commodity or pest-management program, getting a PMSP done ahead of time
is a very good idea. EPA’s registration schedule can be </span><a href="https://www.epa.gov/pesticide-reevaluation/registration-review-schedules" style="font-family: "trebuchet ms", sans-serif;" target="_blank">found here</a><span style="font-family: "trebuchet ms" , sans-serif;">. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;">Improving the PMSP
Process<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">There are two initiatives under way to improve the process
of creating, updating and using PMSPs. The first is an ongoing effort of the
Regional IPM Centers, led by the Southern IPM Center, to build a database of
all the elements contained in PMSPs. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The database is designed to make PMSPs easier to create, by
importing pest, pesticide and other information from existing databases, and
easier to update by allowing changes to be noted as they occur. If a new pest
emerges, for instance, the PMSP can document that concern quickly, and newer
and older versions can be compared easily, showing IPM improvements in a crop’s
management as well as challenges. The Western IPM Center’s <a href="http://westernipm.org/index.cfm/about-the-center/publications/special-reports/ipm-improvements-in-hops-pdf/" target="_blank">recent comparison of hops PMSPs</a>, for example, showed significant improvements in some IPM practices
in that crop.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">The other new PMSP development is an effort led by Katie
Murray at the Integrated Plant Protection Center at Oregon State University to
develop and pilot an Integrated Pest Management Strategic Plan. These IPMSPs,
as they’re known, would better incorporate IPM elements in the PMSP process,
and use the survey methods developed in the <a href="http://westernipm.org/index.cfm/center-projects/signature-programs/crop-pest-losses-and-impact-assessment/" target="_blank">Crop Pest-Loss and Impact Assessment Signature Program</a> to enhance the reports. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Recently funded, Murray’s group will develop IPMSPs for four
Pacific Northwest crops, beginning with onions, and followed by cranberries, hazelnuts
and cherries.<o:p></o:p></span><br />
<br />
<a href="http://westernipm.org/index.cfm/searchable-data-sources/pmsps-and-crop-profiles/" style="font-family: "trebuchet ms", sans-serif;" target="_blank">See or search completed PMSPs here</a></div>
<div class="MsoNormal">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-47315973581400866542016-07-31T18:39:00.003-07:002016-08-01T10:26:19.897-07:00Pests Don't Recognize Boundaries. Pest Solutions Shouldn't Either<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6wUQY3KBQarFqTgDDNYY_xQhbTS_ezSkuOYcTKQqAZga7qBWDfqYdNnagzbV3cu2u55A7Tb5wHFfYNs6Z6fgLrAMIYUk2cKWX-zmHir_MM8p9-A4Y2nMItxQ8LpNcdd06HxkViiz6ZIE/s1600/IMG_4549-eds-forWeb-600W.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6wUQY3KBQarFqTgDDNYY_xQhbTS_ezSkuOYcTKQqAZga7qBWDfqYdNnagzbV3cu2u55A7Tb5wHFfYNs6Z6fgLrAMIYUk2cKWX-zmHir_MM8p9-A4Y2nMItxQ8LpNcdd06HxkViiz6ZIE/s200/IMG_4549-eds-forWeb-600W.jpeg" width="142" /></a><span style="font-family: "trebuchet ms" , sans-serif;">Twenty years ago, I lived in Germany. I recently re-read
some of the first letters I wrote describing my new home. In them, I pointed
out everything that was different – from the way windows open to the lack of roadside
billboards. But as time went on, I stopped noticing the differences and would
only see them again when people came to visit and I could experience the
country anew through their eyes. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I’ve incorporated that lesson at work. When I hire people,
my first advice to them is to write down everything that seems unexpected or
unusual, because through fresh eyes we can see our operation in a new
perspective. And there is usually something valuable in what they see and say
that veterans in the organization overlook or take for granted. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I’ve been heeding my own advice as I’ve reacquainted myself
with integrated pest management activities and needs in the West. I’ve called
and met and talked with stakeholders throughout the region, and have been
listening and noting what seems unusual. And what stands out is something that
doesn’t show up in my notes as often as I expected: areawide IPM.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">To me, integrated pest management solutions are rooted in
ecosystem-level approaches. This was always clear when I worked in forest
pathology, and as I listen to others, I see that some of the most successful ecosystem-level
examples of integrated pest management have been ones of areawide cooperation. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Pests don’t have borders. It simply makes sense that IPM
shouldn’t stop at borders either, whether that border is at a field or forest,
or at a backyard fence or state line. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">From last month’s <a href="http://westernipm.org/index.cfm/ipm-in-the-west/agriculture/safflower-makes-an-areawide-ipm-program-work/">story
on safflower</a> to this month’s <a href="https://youtu.be/9K_pK6gRvIQ">video
on protecting Pacific Northwest watersheds</a>, the Western Integrated Pest
Management Center has been highlighting areawide IPM. It isn’t hard to find
other examples. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">In Montana, wheat streak mosaic virus is best controlled
when every farmer <a href="https://youtu.be/zb4u6qrovgU">eliminates the green
bridge</a>, live plants that allow the mite that spreads the disease to survive
and move downwind to other fields. Losses from wheat streak mosaic virus can be
100 percent, and with no registered chemicals to control the vector, areawide cooperation
is the only way to manage this pest. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Other successes are found in natural ecosystems where <a href="https://www.loudoun.gov/DocumentCenter/View/99726">county parks and
neighboring communities work together to control the spread of Lyme disease</a>,
in agriculture where growers <a href="http://www.ars.usda.gov/is/pr/1999/991004.htm">use mating disruption pheromones</a>
to reduce codling moth pressure while vastly reducing pesticide use, in
multi-state efforts to <a href="http://www.team.ars.usda.gov/v2/ipmls.html">biologically
control leafy spurge</a>, and in communities <a href="http://fireant.tamu.edu/manage/community/">where fire ants are suppressed</a>
while respecting and working with residents opposed to pesticide use. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">To battle new pests, there are efforts to expand areawide
IPM into communities, enlisting citizen scientists to monitor pest movements.
Indeed, Western residents have been called on to participate in areawide monitoring
of emerald ash borer, zebra and quagga mussels, <a href="http://www.stopbmsb.org/">brown marmorated stink bug</a><span class="MsoHyperlink">, </span>Asian citrus psyllid and many more. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I see these successes and efforts as examples of why
areawide IPM is important. Areawide efforts rely on cooperation between
neighbors – whether those neighbors are next door or in the next state – and result
in an environmentally responsible, economically viable and regional reduction
in pests. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<span style="font-family: "trebuchet ms" , sans-serif;">The IPM community in the West
should broaden our response to invasive and endemic pests and proactively
develop areawide IPM solutions. Solutions shouldn’t come because we’ve run into
chemical resistance or regulatory issues, but rather in a proactive effort to slow
resistance and reduce risk. After all, as the safflower and codling moth cases
show, an integrated, areawide response can improve control and reduce pesticide
use. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<br /></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<span style="font-family: "trebuchet ms" , sans-serif;">It’s time to amplify the terms
areawide and areawide integrated pest management, and I think we can do that by
working cooperatively. Working cooperatively means harnessing citizen
scientists to do more than monitor pest movement. Citizens can also be enlisted
to prevent and suppress pests. Working cooperatively also means that natural
resource managers and farmers can step across their borders and co-develop
areawide IPM solutions. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<span style="font-family: "trebuchet ms" , sans-serif;">As I mentioned in <a href="http://ipmwest.blogspot.com/2016/05/letter-to-western-ipm-center.html">my
first post</a>, we are creating a theory of change for the Center. On a white
board in my office, I’ve been writing key ideas for that theory of change and the
first word that made it to the board was <i style="mso-bidi-font-style: normal;">catalyst</i>.
That’s what I think a regional coordination program should do for areawide IPM
– act as a catalyst. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<br /></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<span style="font-family: "trebuchet ms" , sans-serif;">So what does it mean for the
Center and the region we serve? <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<br /></div>
<div class="MsoNormal" style="mso-outline-level: 1;">
<span style="font-family: "trebuchet ms" , sans-serif;">It means we will support areawide
IPM ideas, practices and research. It means we will encourage pest managers to
develop, test and use areawide approaches that make managing pests safer and
more economical. It means we will focus on solutions that are novel and can
move beyond borders.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">As always, let’s continue the <a href="mailto:acrump@ucanr.edu?subject=Areawide%20IPM">conversation</a>. <span style="mso-spacerun: yes;"> </span></span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-69284426356581063962016-06-03T14:49:00.001-07:002016-06-06T16:03:35.463-07:00Junior Specialist Position in Plant Diseases<div class="p1">
<span style="font-family: "trebuchet ms" , sans-serif;">A research position (Postdoc or Junior Specialist) is available immediately in Dr. Trouillas laboratory at the Kearney Agricultural Research and Extension Center in Parlier, California. Dr. Trouillas runs an extension program and his research includes basic and applied studies on the etiology, epidemiology and control of diseases affecting fruit and nut crops in California. The incumbent will be involved in field and laboratory studies to implement control strategies against canker diseases of almond. Studies will include testing of the efficacy of various fungicides, paints, sealants and bio-control agents for the protection of pruning wounds. Additional project will include investigating the microbial diversity associated with almond flowers. This project aims to identify potential bio-control agents for the control of brown rot blossom blight in almond.</span></div>
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<div class="p1">
<span style="font-family: "trebuchet ms" , sans-serif;">The selected applicant will be expected to participate in field studies, experimental design, data collection, analysis and interpretation, and preparation of scientific publications. Highly motivated individuals with a strong background in plant pathology, morphological and molecular taxonomy of fungi and bacteria, phylogeny and plant disease epidemiology are encouraged to apply. Excellent communication skills in oral and written English are essential. The successful applicant will be self-motivated, and ready to take responsibilities to help establish a growing laboratory and collaborative projects. Review of applications will begin immediately until filled. Email <a href="mailto:flotrouillas@ucanr.edu">flotrouillas@ucanr.edu</a> to apply.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-32862031647552257442016-06-03T13:10:00.003-07:002016-06-03T13:10:48.985-07:00Horticultural Crops Research and Registration Specialist<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The Department of
Horticulture at Oregon State University seeks outstanding candidates for a
full-time position that will provide leadership for a nationally recognized research
and outreach program that supports the pesticide registration needs of
agriculture in the state.<span style="mso-spacerun: yes;"> </span>This position
serves as the </span><span style="mso-bidi-font-family: Arial;">National
Interregional Research Project #4 (IR-4) </span><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Field
Center Director for Oregon—working closely with the U.S. Department of
Agriculture, Oregon Department of Agriculture, commodity commissions and
associations, and registrants to identify pesticide needs in agriculture,</span><span style="mso-fareast-font-family: "Times New Roman";"> conduct GLP residue field
trials,</span><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> and conduct
appropriate efficacy and crop safety field trials leading to product
registrations.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">A Masters’s degree is required
in h</span>orticulture, crop science, entomology, plant pathology, weed
science, or related fields<span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> with demonstrated
expertise in research and outreach community education related to agricultural
crop production and management. Salary is commensurate with education and
experience.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<div class="MsoNormal">
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<span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Trebuchet MS, sans-serif;">The position is based
at the North Willamette Research and Extension Center (NWREC) located in
Aurora, OR—about 90 minutes north of Corvallis, OR and Oregon State
University’s main campus.<span style="mso-spacerun: yes;"> </span>The Willamette
Valley is a wonderful place to live, work and raise a family.<span style="mso-spacerun: yes;"> </span>Surrounding communities are regularly listed
among the most livable small towns, and the dynamic city of Portland is less
than 25 miles away.<span style="mso-spacerun: yes;"> </span>Aurora, OR is 90
minutes from the Pacific Ocean to the west and 90 minutes to the east is the
nation’s only year-around skiing on Mt. Hood.<span style="mso-spacerun: yes;">
</span>The Department of Horticulture at Oregon State University includes over
48 nationally and world renowned faculty who explore a diverse range of
questions and topics related to horticultural systems.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<u><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Trebuchet MS, sans-serif;">To Apply<o:p></o:p></span></span></u></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background: white; color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Find
the full position description, application instructions, and the online
submission portal here:<span style="mso-spacerun: yes;"> </span></span><a href="https://jobs.oregonstate.edu/postings/25368">https://jobs.oregonstate.edu/postings/25368</a><span style="color: #1f497d; mso-themecolor: dark2;"><o:p></o:p></span></span></div>
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<span style="color: black; mso-bidi-font-family: Arial;"><span style="font-family: Trebuchet MS, sans-serif;">For full consideration applications must be received by June
19, 2016 and the position will close July 3, 2016. </span><o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-6844114313078047392016-06-03T11:07:00.001-07:002016-06-03T11:07:25.745-07:00Junior Specialist Position in Nematology
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<span style="font-family: Trebuchet MS, sans-serif;">A position as junior specialist is available in the
Nematology program at the Kearney Agricultural Research and Extension Center at
Parlier, CA. In the program of Dr. Andreas Westphal, nematode management strategies
in field, greenhouse and laboratory settings are investigated. This is a
position for a highly motivated individual preferably with experience in
productions of perennial crops. Experience in all aspects of plant cultivation
are a plus. Initial appointment is for one year, and can start to the earliest
possible date, with the possibility of extension depending on performance and
availability of funding. Please contact for further details: Dr. Andreas
Westphal, Kearney Agricultural Research and Extension Center, 9240 S. Riverbend
Ave, Parlier, CA 93648, ph: 559 646 6555, Email: <a href="mailto:andreas.westphal@ucr.edu">andreas.westphal@ucr.edu</a>. Email
applications including a brief cover letter and a current resume are welcome.</span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-1352985316524819672016-05-02T15:25:00.002-07:002016-05-02T15:32:56.677-07:00Letter to Western IPM Center Stakeholders<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Friends of the Western IPM Center,<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6wUQY3KBQarFqTgDDNYY_xQhbTS_ezSkuOYcTKQqAZga7qBWDfqYdNnagzbV3cu2u55A7Tb5wHFfYNs6Z6fgLrAMIYUk2cKWX-zmHir_MM8p9-A4Y2nMItxQ8LpNcdd06HxkViiz6ZIE/s1600/IMG_4549-eds-forWeb-600W.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6wUQY3KBQarFqTgDDNYY_xQhbTS_ezSkuOYcTKQqAZga7qBWDfqYdNnagzbV3cu2u55A7Tb5wHFfYNs6Z6fgLrAMIYUk2cKWX-zmHir_MM8p9-A4Y2nMItxQ8LpNcdd06HxkViiz6ZIE/s200/IMG_4549-eds-forWeb-600W.jpeg" title="" width="142" /></a><span style="font-family: "trebuchet ms" , sans-serif;">Today is my second day on the job, and I’m excited to join
the Western Integrated Pest Management Center and work with our team, partners
and stakeholders. I look forward to meeting the rest of the group and
re-engaging with those who research, apply and extend integrated pest
management in the Western United States and Pacific Island Territories. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I am fortunate to join a group that has accomplished impressive
and important things. Under the leadership of Jim Farrar, the Western IPM
Center has done much to highlight the role that integrated pest management
plays in protecting crops, ecosystems and human health. I’m appreciative of Jim
and the team for building momentum and confident that we can continue this work.
And I would especially like to recognize the hard work that Matt Baur has put
in over the last seven months. He has been doing the jobs of director and
associate director and we are definitely indebted to him. Thanks Matt!<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">I’m coming to the Center from the Horticulture Innovation
Lab, where success is built on strong partnerships and thoughtful planning. Some
of my first tasks at the Western IPM Center will be to get to know Western IPM
needs and work with our team and stakeholders to develop a theory of change for
our program that makes us accountable and purposeful in our activities. While logic
models can be effective in monitoring progress, I find that a theory of change
is a better way to plan and evaluate programs, like ours, that intend to make
widespread and long-lasting changes. We will start with our goals of reducing
the risks pests and pest-management practices pose to human health, the
environment and the economy, and then work backward to outline measurable actions
we can take to achieve those ends. A theory of change ensures that everything
we do leads to achieving shared and well-defined goals. It’s an exciting
challenge. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Like the Pest Management Strategic Plans we help create, a
theory of change is meant to be a living document and stakeholder driven. So over
the next few months, I would like to talk with you, our stakeholders. Let’s
talk about pest needs that have not been adequately addressed and about
successful IPM programs that can be highlighted and even adapted to other locations.
Let’s talk about what the Western IPM Center does well, and what it can do
better. Let’s talk about ways to make managing pests safer and cheaper, and how
the Western IPM Center can help.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Write to me at <a href="mailto:acrump@ucanr.edu">acrump@ucanr.edu</a>
and we’ll get the conversation started. Thank you.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Keep smilin’,<o:p></o:p></span></div>
<div class="MsoNormal">
<i style="color: #3366ff;"><span style="font-family: "verdana" , sans-serif;"><br /></span></i>
<i style="color: #3366ff;"><span style="font-family: "verdana" , sans-serif;">Amanda</span></i></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-70038414098447846322016-04-18T15:24:00.003-07:002016-04-18T15:24:42.890-07:00Post Doc Sought: Spotted Wing Drosophila<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Arial; font-size: 12.0pt;">Post-doctoral
fellowship to study the biology of spotted wing drosophila (SWD) populations in
California’s agricultural landscapes, and to conduct research on novel
management methods. This work will be based in the laboratory of Dr. Frank
Zalom, Distinguished Professor and Extension Entomologist, Department of
Entomology and Nematology, University of California, Davis, CA 95616.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;">A post-doctoral position is currently available for a
minimum of one year to study spotted wing drosophila (SWD) population biology
and management in California. Further extension is dependent on continued
availability of funds and satisfactory progress.<span style="mso-spacerun: yes;"> </span>SWD was first found in the Monterey Bay area
of California, and the Zalom lab at UC Davis conducted the initial studies of
its biology. It has subsequently become widespread throughout North
America and Canada, and is a major pest of berry and cherry crops. One main goal
of this project is to study SWD populations in the Monterey Bay area where it
is a major pest of berry crops and in the northern San Joaquin Valley where if
is a major pest of sweet cherries to better define aspects of it biology such
as movement between crop and non-crop hosts and overwintering. This research
will be conducted in collaboration with Dr. Joanna Chiu and focused on
establishing amount of genetic variability between local populations. Another
goal is to conduct field studies of novel methods of SWD control.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;">Successful candidate is expected to hold a recent (received
within the last three years) Ph.D. in Entomology from a U.S. university with field
research experience and an interest in working in a diverse agricultural
landscape. The candidate is expected to be capable of working independently. Ability
to plan and execute hypothesis driven research projects that lead to
publications in peer-reviewed journals is essential. Some knowledge or experience
in using molecular techniques within a research project is desirable.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;">Excellent oral and written communications in English are
required, as is the ability to communicate in nontechnical terms to growers and
crop consultants. The incumbent is expected to obtain a California driver license
to visit study sites for field studies throughout California.<span style="mso-spacerun: yes;"> </span>Interested candidates should send resume,
names and contact information of three references to </span><a href="mailto:fgzalom@ucdavis.edu"><span style="font-family: Arial; font-size: 12.0pt;">fgzalom@ucdavis.edu</span></a>.<span style="font-family: Arial; font-size: 12.0pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Arial; font-size: 12.0pt;">Salary is commensurate with experience. The position
carries standard benefits, including healthcare, applicable to these positions
at the University of California, Davis.</span><span style="font-size: 12.0pt;"> </span><span style="font-family: Arial; font-size: 12.0pt;">University of California is an
affirmative action/equal opportunity employer.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<u><span style="font-family: Arial; font-size: 12.0pt;">Closing Date</span></u><span style="font-family: Arial; font-size: 12.0pt;">: This position will remain open until a suitable candidate
is identified.<u><o:p></o:p></u></span></div>
<div class="MsoNormal" style="line-height: normal;">
<u><span style="font-family: Arial; font-size: 12.0pt;">Organization Type</span></u><span style="font-family: Arial; font-size: 12.0pt;">: Academic<u><o:p></o:p></u></span></div>
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<u><span style="font-family: Arial; font-size: 12.0pt;">Location</span></u><span style="font-family: Arial; font-size: 12.0pt;">: Davis, CA, USA<o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-65447666947357763522016-04-18T15:23:00.001-07:002016-04-18T16:18:22.629-07:00Post Doc Sought: Epidemiology and Management of Insect-Vectored Viruses<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">Post-doctoral
fellowship to study the epidemiology of Grapevine red blotch-associated virus and
biology and management of its vector in the laboratories of Dr. Frank Zalom, Distinguished
Professor and Extension Entomologist, Department of Entomology and Nematology,
and Dr. Mysore Sudarshana, Research Biologist, USDA-ARS, Department of Plant
Pathology, University of California, Davis, CA 95616.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">A post-doctoral position is currently available for one year
to study the epidemiology of Grapevine red blotch-associated virus (GRBaV) in
California. Further extension is dependent on availability of funds and
satisfactory progress.<span style="mso-spacerun: yes;"> </span>Grapevine red
blotch-associated virus (GRBaV) is a newly identified DNA virus, tentatively
classified in the family <i>Geminiviridae</i>, that is believed to be widely
prevalent in California vineyards. The main thrust of this project is to
study how this virus spreads in California vineyards. The candidate is
expected to be skilled in molecular detection techniques and capable of working
independently. <o:p></o:p></span></span></div>
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<span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: 12pt;">Successful candidate is expected to hold a recent (received
within the last three years) Ph.D. in Entomology or Plant Pathology with research
experience on the biology of insect vectors of plant viruses.<span style="mso-spacerun: yes;"> </span>Ability to plan and execute hypothesis driven
research projects that lead to publications in peer-reviewed journals is a must. Research
experience on virus-vector interaction is highly desirable. Excellent
oral and written communications in English are required. The incumbent is
expected to obtain a California driver license to visit vineyards for field
studies throughout California.<span style="mso-spacerun: yes;"> </span>Interested
candidates should send resume, names and contact information of three references
to </span><a href="mailto:fgzalom@ucdavis.edu"><span style="font-size: 12pt;">fgzalom@ucdavis.edu</span></a><span style="font-size: 12pt;"> or </span><a href="mailto:mysore.sudarshana@ars.usda.gov"><span style="font-size: 12pt;">mysore.sudarshana@ars.usda.gov</span></a>.<span style="font-size: 12pt;"> <o:p></o:p></span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: 12pt;">Salary is commensurate with experience. The position
carries standard benefits, including healthcare, applicable to these positions
at the University of California, Davis.</span><span style="font-size: 12.0pt;"> </span><span style="font-size: 12pt;">University of California is an
affirmative action/equal opportunity employer.<o:p></o:p></span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><u><span style="font-size: 12pt;">Closing Date</span></u><span style="font-size: 12pt;">: This position is available and will remain open until a
suitable candidate is identified.<u><o:p></o:p></u></span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><u><span style="font-size: 12pt;">Organization Type</span></u><span style="font-size: 12pt;">: Academic<u><o:p></o:p></u></span></span></div>
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<u><span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">Location</span></span></u><span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">: Davis, CA, USA</span><span style="font-family: "arial";"><o:p></o:p></span></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-62401904121577889.post-59004063391501959802016-04-13T16:21:00.001-07:002016-04-13T19:02:51.596-07:00Amanda Crump Named the New Director of the Western IPM Center<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "trebuchet ms" , sans-serif;">Agricultural educator Amanda Crump has been named the new director
of the Western Integrated Pest Management Center, bringing a lifelong interest
in extension education to the job.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">“I grew up on a dairy and forage farm in southeastern Idaho,
and my dad always had University of Idaho researchers and extension agents on
the farm,” Crump said. “I really wanted to become an extension educator because
of my dad. We farmed at 6,000 feet elevation, which is very challenging and the
margins were low, so he was always looking for ways to farm better.”<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">As director of the Western IPM Center, Crump will lead the
Center’s efforts to protect human health and the environment by promoting the
development, adoption and evaluation of integrated pest management in 13 Western
states and the Pacific Island Territories. She leaves the Horticulture
Innovation Lab, a federally funded program located at the University of
California, Davis, where she was associate director.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">“I look forward to joining the Western IPM Center because I
feel that the work the Center does to support integrated pest management
research and advocate for IPM policies is important not just for growers, but
also for the communities and natural areas of the West,” said Crump, who begins
her new job on May 2. “I’m really interested in the question of how to best
disseminate IPM information and get growers and others to adopt IPM practices.”<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Jim Farrar, the former Western IPM Center director who left
the position to become the head of the University of California Statewide IPM
Program, said Crump’s background made her a perfect fit for the job.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">“At the Horticulture Innovation Lab, Amanda had a lot of
experience with a similar program, although its focus was international and the
Center’s is regional,” he said. “She has good skills in interacting with
stakeholders and collaborators, and brings experience in evaluation and change
theory that will really benefit the Center.”<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The Western IPM Center is one of four regional centers
funded by the United States Department of Agriculture’s National Institute of
Food and Agriculture to promote integrated pest management to reduce the health
and environmental risks of both pests and pest management practices. The Center
makes grants to IPM researchers and extension specialists to develop new IPM
techniques and promote their adoption.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">IPM is a science-based approach to pest management that
encourages a multi-faceted approach to controlling pests. In integrated pest
management, growers use techniques like crop rotations, plant-variety
selection, natural enemies and biological controls and selective pesticides to
keep pest populations at levels that don’t cause economic harm.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Crump was a state FFA officer in college and graduated from
the University of Idaho with a degree in agricultural education. She received a
master’s degree in plant pathology and weed science from Colorado State
University and was an environmental horticulture farm advisor in California’s
Fresno County before coming to the Horticulture Innovation Lab in 2009. That
program builds international partnerships for fruit and vegetable research that
improves livelihoods in developing countries. <o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Crump is now working to finish a doctorate in agricultural
education at UC Davis.<o:p></o:p></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">“I’m still fascinated with understanding how people learn,
especially how they learn new ideas or techniques in agriculture,” she said. “I
think it’s an important aspect of this job.”<o:p></o:p></span></div>
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<!--StartFragment-->
<span style="font-size: 12pt;"><span style="font-family: "trebuchet ms" , sans-serif;">Amanda Crump can be reached after May 2 at <a href="mailto:acrump@ucanr.edu">acrump@ucanr.edu</a> or (530) 750-1271.</span></span><!--EndFragment-->
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